Copywriter
captiv8•Boston, MA
1d
About The Position
We bring unrivaled audience insights and accountability to the influencer space, along with thoughtful, creative storytelling to power the most effective and memorable social content.
Requirements
- Bachelor’s degree in marketing, communications, journalism, English, or a related field
- Exceptional editorial, proofreading, and copywriting skills
- Experience with social media and content marketing
- Passion for writing, and a portfolio of past work
- Strong written, verbal, and interpersonal communication skills
- Experience with SEO copywriting best practices and keyword search
Nice To Haves
- Experience in the creator economy or entertainment industry preferred
Responsibilities
- Write compelling copy for marketing materials including: website, email, product, and advertising
- Create well-written content that is SEO-friendly and optimized for conversion
- Collaborate with the Product Marketing team to execute on GTM strategies for product launches, as well as on lifecycle marketing initiatives
- Develop key messaging strategies and brand tone for B2C content pieces including blog posts, social media captions, white papers, and newsletters
- Produce landing pages with engaging content and gripping CTAs to aid in conversion
- Stay on top of trends in influencer marketing, social media, creator economy, and pop culture
- Analyze performance metrics to help refine and iterate on creative strategies
