Copywriter

Foundation Software•Strongsville, OH

About The Position

Foundation Software, a national provider of construction software and services and one of Northeast Ohio's top workplaces, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boost engagement and convinces the reader to take action. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Requirements

Imagination, initiative, and a passion for making great content
Recognizes psychological triggers that impact buying decisions
Writes captivating headlines and subject lines that boost engagement
Employs storytelling methods to establish emotional connection with audiences
Crafts brand messaging that stands out from the competitors
Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience
Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)
Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel
An eye for detail, grammar, and consistency
Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines
Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives
B2B copywriting experience required
A portfolio of writing samples that demonstrate your ability to write convincing copy, headlines and subject lines required.

Nice To Haves

Certifications from Google, copyblogger, content marketing, etc. is a plus
Familiarity with SEO principles, keyword search and AI tools also a plus

Responsibilities

Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team
Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.
Develops eye-catching headlines, taglines, and calls to action
Works with analytics to continuously test various copy elements that drive MQLs
Draft newsletters, email and direct mail campaigns that encourage conversations
Attention to detail with ability to proofread work, ensuring accurate, error-free copy
Meeting with SMEs and stakeholders to understand audience and messaging for each product line
Stays current on the digital marketing trends and requirements for each platform
Evaluates competitor content strategies and points out market opportunities
Knows best practices for capturing attention and driving action through the written word
Work closely with our writing team to help execute our advertising and content strategy