Copywriter

Crux

4d•$115,000 - $140,000•Remote

About The Position

Crux is the capital platform for the clean economy. Crux’s expert team, AI-powered software, and authoritative market intelligence are changing the way energy developers, manufacturers, and investors raise and deploy the capital needed to power a more prosperous, clean, and secure energy future. Our team of 80+ is composed of experts in energy, tax, finance, government, and technology. Since our launch in 2023, we have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures. An inflection point in American energy and manufacturing: Energy demand is growing for the first time in 20 years, driven by surging manufacturing, transportation, electrification, and data centers. Simultaneously, hundreds of billions of dollars are being invested in domestic supply chains for critical minerals and components. Developers and manufacturers will require trillions of dollars in capital to meet growing needs. Unfortunately, the capital markets supporting this transformation remain opaque, fragmented, and complex. At Crux, we recognized the missing infrastructure: a central capital markets platform designed specifically for the next century of American energy and industry. By connecting counterparties, providing market intelligence, and streamlining transactions, we unlock faster decision-making, lower cost of capital, and accelerated investment. Crux’s content and market intelligence are central to all areas of the business. Crux’s Copywriter will play a crucial role in accelerating our content program, further establishing Crux as the dominant thought leader in clean energy finance while accelerating top-of-funnel sales pipeline growth. This role sits on Crux’s Growth Team and reports to Holly Bowers, Content Marketing Strategist.

Requirements

3-5 years proven experience in writing-heavy roles tied to finance, fintech, and/or clean energy.
Exceptional writing skills to make complex topics accessible and engaging for diverse audiences across a range of content types.
Ability to quickly grasp technical details related to energy development & manufacturing, financial structures, and regulatory frameworks.
Strong organizational skills to plan campaigns effectively while managing competing priorities.
An eye for detail and strong instincts around communicating topics visually.
Proficiency in data analysis: Ability to extract insights and crafting compelling narratives based on findings.
Collaborative mindset with comfort working autonomously and collaborating with cross-functional stakeholders.
Intellectual curiosity for experimenting with AI in content workflows.
Excitement about accelerating the clean economy.

Responsibilities

Execute content strategies that boost SEO performance and drive desired actions across sales and partnerships channels.
Create compelling content — including case studies, newsletters, blog posts, social media posts, one-pagers, infographics, whitepapers, and videos — that simplifies complex topics related to clean energy finance, tax credits , tax equity, debt, regulatory changes, etc.
Lead the organic strategy and execution for Crux’s social media channels, including Crux’s corporate accounts and thought leadership content for business leaders to share.
Help shape a long-term content calendar aligned with marketing goals while managing shifting priorities effectively.
Collaborate with design teams to produce videos, infographics, and other multimedia assets for distribution across channels.
Analyze data from multiple sources to inform content strategies and build narratives that resonate with target audiences.
Ensure consistency with key messaging and brand guidelines across all content types, maintaining Crux’s high level of content quality.