Copywriter - draftLine

Anheuser-Busch • New York, NY

3d • Onsite

About The Position

Anheuser-Busch is looking for a Copywriter to join draftLine, the company's in-house creative agency. After only a few years, draftLine is ranked as a top 5 in-house agency by OneShow and is making headlines with amazing work, from Super Bowl spots to viral sensations. The ideal candidate has a conceptual mind, strong writing ability and an obsession with internet culture. You will join a vibrant and robust internal creative team supported by insights-driven strategists and data analysts. It's that sweet spot between agency life and in-house life you've been looking for. It will never get dull. You will flex your creativity on a wide range of assignments, from establishing a social media voice to creating video content and everything in-between. You will work closely with other talented creatives and brand teams to make Anheuser-Busch brands part of the conservation. As a Copywriter - you are the responsible for big, industry shaking ideas.

Requirements

• Online Portfolio of inspiring work
• 5+ years of agency or publisher experience
• 360 campaigns or strong digital campaigns
• Social media content ideation and creation
• Bachelor's Degree in related field
• Passion for beer, sports, music, food, entertainment, pop-culture and internet culture.
• Brainstorming integrated campaigns (a big idea executed multiple ways).
• Optimizing social media posts (language, tone and message) based on audience behavior.
• Writing clear, persuasive, original copy.
• Scriptwriting and production experience - leading from ideation to pre-pro to post.
• Working in close-knit creative partnerships with art directors and other copywriters.
• Amending, revising or redeveloping campaigns in response to feedback.
• Working on several campaigns at once, under pressure and on tight deadlines.
• Understanding brand goals, positioning, market and has general knowledge of competitors.
• 5 days in office

Responsibilities

• Concept big, integrated campaigns that align with brand briefs.
• Ideate big, earned media ideas such as stunts, partnerships and sharable video.
• Write for video, OOH, packaging, social, digital and anything else you have an idea for.
• Oversee the content creation and execution for multiple Social Channels (FB, Twitter, IG, etc.).
• Establish brand voice, brand guidelines and work on other brand strategy assignments.
• Mentor and provide feedback to junior-mid level copywriters and designers
• Be all over trending topics so you can help drive impactful creative at the speed of culture.
• Be proactive - since we are close to the business, all ideas will always be welcomed and possible!

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees