Copywriter II

Quality Bicycle Products•Minneapolis, MN

3d•Hybrid

About The Position

The Copywriter II supports Quality Bicycle Products (Q), our owned brands, and select exclusive brands by independently authoring high-quality written and verbal content and contributing meaningfully to creative concept development. Fully proficient in their craft, they apply strong editorial judgment, adapt seamlessly across brand voices, and help elevate the quality and consistency of work across projects. The Copywriter II also contributes to improving creative processes and supports the growth of the team through collaboration and feedback. Organizational/Reporting Structure Q Copywriters are part of the Q Marketing organization and report to one of the Creative Directors. Reporting relationships will vary based on the needs of the organization, the development opportunities of the individual, and long-term assignments Scope Scope of work may include, but is not limited to: advertising, brand and product info and development, blog content, editorial, packaging, press releases, proofreading, social content, video scripts, corporate communications, speech writing, and more. This individual will be responsible for projects that are small to large size and may be included in some strategic planning. Copywriters are expected to be generalists, but may develop specialized skills in one or more areas, such as E-commerce, PR, social, or other based on the needs of the business Concept and create emotionally compelling and grammatically correct long-form narrative communication. Concept and create short form headlines, tag lines, and calls to action that influence, engage, inspire and inform. Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness. Be a strong, valuable partner during the creative concepting process for copy, video and visuals. Apply and help reinforce brand voices and editorial standards across multiple brands, using judgment to ensure clarity, consistency, and quality. Help lead discussions regarding brand positioning and development, and provide value in those discussions. Effectively present with persuasion and enthusiasm to sell ideas. Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness. Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers. Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human-led, accurate, and aligned with brand standards. Support and mentor Copywriter 1 team member(s) through feedback, example, and collaboration to strengthen craft and consistency. Other tasks and responsibilities as assigned.

Requirements

Must have a portfolio of copywriting work, and include a short written statement with application.
Excellent verbal and written communication skills including strong eye for grammar, proofreading and creative writing.
3+ years of technical and creative writing experience in a client/agency/marketing setting
Have a working understanding of web copy, email, social captions, short-form ads, SEO, product descriptions, and basic long-form content.
Able to adopt an existing brand voice and tone, and maintain consistency across channels, for multiple brands.
Ability to efficiently handle and meet deadlines on multiple projects across multiple teams simultaneously.
Able to excel in a self-directed environment and to drive self-learning
Able to create and maintain interpersonal relationships and follow through on commitments
Willing to receive and act upon feedback from others with ease, and to provide both positive and constructive feedback to others
Able to track revisions and keep files organized.
Able to proof and edit in accordance with our chosen style guide
Be a great teammate; embrace and advance the team mission
Model Q Core Values Act with integrity Be a true partner Create something special Deliver greatness Keep the customer first Believe in and serve as a role model Q's DEI mission by creating a work environment where everyone has respect, space, a voice, and can thrive.

Nice To Haves

A passion for bicycles, and/or understanding of cycling culture and industry is a plus.
Ability to give constructive and helpful feedback to those in the marketing and brand departments that results in a stronger creative outcome and better processes.

Responsibilities

Concept and create emotionally compelling and grammatically correct long-form narrative communication.
Concept and create short form headlines, tag lines, and calls to action that influence, engage, inspire and inform.
Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness.
Be a strong, valuable partner during the creative concepting process for copy, video and visuals.
Apply and help reinforce brand voices and editorial standards across multiple brands, using judgment to ensure clarity, consistency, and quality.
Help lead discussions regarding brand positioning and development, and provide value in those discussions.
Effectively present with persuasion and enthusiasm to sell ideas.
Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness.
Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers.
Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human-led, accurate, and aligned with brand standards.
Support and mentor Copywriter 1 team member(s) through feedback, example, and collaboration to strengthen craft and consistency.
Other tasks and responsibilities as assigned.