Coordinator, Tour Marketing

Wasserman•Los Angeles, CA

About The Position

Wasserman Music is a leading global agency representing prominent artists across all genres for live performance, touring, brand partnerships, and beyond. We are long-term career development strategists who work with artists to expand their reach and deepen their impact with audiences around the world. Wasserman Music is part of Wasserman. Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. The Tour Marketing Coordinator will work with the Director of Tour Marketing to develop, implement and execute marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets for client festivals, one-offs and tours nationally and internationally. The ideal candidate has 3-4 years (minimum) of professional experience working in a live music/music marketing-related role, has a strong interest in both music marketing and live music/touring and working at the intersection of the two. This position requires a communicative, detail-oriented, highly motivated and organized individual who will continue to learn on the job, can take initiative and have the ability to work under limited supervision across multiple clients and tours. Flexibility and the ability to multi-task are crucial in this high-volume role working across time zones and territories. The Coordinator will work with internal agent teams, managers, labels, tech partners, ticketing vendors and national and local marketing individuals to build announcement timelines, organize and execute artist-specific marketing, including, but not limited to, digital, print, radio, TV and outdoor.

Requirements

Must be based in Los Angeles or willing to relocate. (Must have valid U.S. work authorization as visa sponsorship is not available.)
3-4 years of professional experience working in the music industry in an office setting, in a live music marketing-related role.
Awareness/knowledge of key players in the live music space and in the music industry as a whole.
Flexibility to work on tours worldwide across multiple time zones in a variety of territories.
Proficiency in Adobe Creative Suite (Photoshop/Illustrator), Box, Google Workspace, Microsoft Office Suite (particularly Excel and Outlook).
Must demonstrate poise and tact and be able to multi-task and prioritize responsibilities in a fast-paced environment and adapt to ever-changing priorities, and interface with clients and C-level management with grace while understanding and maintaining confidentially, discretion and professionalism.
Must have an excellent attention to detail, communication (written and verbal), organizational and project management skills.
Proactive, reliable, resourceful and assertive when necessary.
Possesses a “no job is too small” attitude.
Highly motivated and excited to continuously learn with the goal of succeeding and growing in the role.

Responsibilities

Creating, managing and maintaining tracking documents and spreadsheets for artist marketing for all tours.
Coordinating tour announcements and on-sales for upcoming national and international shows and tours.
Creating and distributing marketing and ticketing emails to promoters.
Collecting localized creative, marketing plans, radio proposals, ticketing headers, ticketing audits and additional materials from promoters.
Distributing new content to promoter teams as received from artist teams.
Cross-checking all artist and promoter social media and official website platforms as well as ticketing links, pre-sales and any VIP program implementation to ensure all information is accurate.
Acting as a liaison between agents, clients/client teams, promoters and other external partners.
Participating in brainstorming sessions for creative marketing ideas to use throughout tour campaigns.
Working closely with the overall tour marketing department/team on building department-wide systems to make our department more efficient, creating presentations, submitting partner pre-sale requests, managing department interns, as well as additional initiatives as assigned.
Covering client shows w to provide visibility and support to artist and agent teams.