Coordinator, Multiplatform Scheduling

Versant•New York, NY

3d•$50,000 - $60,000

About The Position

The Multiplatform Planning Coordinator will be scheduling and coordinating promotional assets to support linear and multiplatform for VERSANT’s Sports & Entertainment brands. This person will support the overall owned media planning strategies and help generate brand awareness by ensuring that all priorities are being effectively and efficiently promoted on-air, streaming, on demand, and on other platforms. This person must be skilled in data & analytics, strategy, and planning with the ability to hit hard deadlines, troubleshoot, multitask, and pivot at a moment’s notice.

Requirements

Basic Qualifications
Bachelor’s degree in communications, research, data/analytics, film, television or related field
Excellent computer skills, proficient in Microsoft Outlook, Excel, Powerpoint, Sharepoint
Familiarity with media metrics (Nielsen, AMRLD & Big data) for planning
Outstanding attention to detail, organizational skills & communication skills
Willingness to work nights/weekends with short notice, as needed
Excellent quality control abilities
Ability to multitask and adapt to changes in a deadline-driven, fast-paced environment
Ability to work in multiple timelines concurrently
Ability to problem solve and find solutions to timely issues
Self-starter, proactive, resourceful

Nice To Haves

Desired Characteristics
Promo Scheduling experience a strong plus
Data and analytics proficiency a strong plus
Knowledge of Programming, Streaming, and Content
Strong interest in promotions, advertising, and television
Passionate about the sports & entertainment industry, and pop culture

Responsibilities

Help maximize viewership by strategically planning and scheduling campaigns to maximize reach, frequency, and conversion
Plan and schedule across platforms according to marketing priorities, understand premiere plans, rollout, and stunt strategies
Gather, utilize, and interpret data to inform strategy and schedules
Adjust scheduling as needed when programming or format changes occur, communicating closely with broadcast facilities
In conjunction with Multiplatform Planning team members, assist in outlining campaign deliverables and commissioning promo content, relaying Multiplatform strategy and communicating closely with Production/Creative teams to ensure timely delivery of assets
Create all promo campaigns in asset management system, scheduling system, and optimizer system: promo codes, versions, flight dates, lengths, and revisions, ensuring most up to date and accurate data is maintained and swapped as needed
Communicate asset and trafficking instructions to execute strategy across non-linear platforms
Collaborate across multiple teams, staying up to date with everchanging priorities in a fast-paced environment, track schedule changes, creative revisions, etc., and update all respective documents and teams as needed
Communicate closely with counterparts across the Multiplatform Planning team, relaying promo priorities and scheduling nuances
Provide asset information for cross network support; execute incoming cross network strategy on linear for top VERSANT and external priorities
Assist with compiling & reconciling on-air schedules for post campaign analysis; pull post-log reports; analyze campaign effectiveness and provide recommendations for future strategy and planning
Troubleshoot and problem solve, work with all teams to investigate and resolve discrepancies, manage missing assets for scheduling needs
Keep up to date with entertainment, content, and industry trends
Facilitate promo changes with Master Control during off hours as needed