Coordinator, Customer Relationship Manager (CRM)

The Walt Disney Company • New York, NY

3d • Onsite

About The Position

The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts. ESPN is looking for a talented and passionate Coordinator, Customer Relationship Manager (CRM) to assist with email marketing operations for our in-house Customer Relationship Management (CRM) strategy team. This position ensures that campaigns run smoothly by executing tasks and collaborating with internal and external partners. This position reports to the Director CRM. This position is based in New York, NY and is a 1-year project-based role.

Requirements

• Minimum 3 months’ experience in CRM/digital, marketing activation or related field
• Hands-on program execution and management in a dynamic environment
• Collaborative mentality with multiple stakeholders and teams
• Proven track record of delivering on time
• Communicating with excellence and being highly responsive
• Is a self-starter with great passion for delivering excellent customer experiences
• Maintains high attention to detail
• Bachelor’s degree in Marketing or related field

Nice To Haves

• Resourceful, open-minded, can-do positive attitude who is inspired by challenges
• Understanding of sports environment and the role it plays in pop culture
• Experience managing complex projects with multiple teams and components

Responsibilities

• Manages email campaign deployments in partnership with our Email Services Provider (ESP)
• Ensures campaign requests are running smoothly between brand teams and vendor partners
• Verifies campaigns are launched on time and all assets are accurate from creative team
• Acts as primary point of contact for brand teams and media planning teams who have questions about email options, possibilities, capacity, and campaign calendar planning
• Collaborates with media team to integrate digital and CRM strategies to be as coordinated as possible in marketing lifecycle programs, and ensure fan value is fully leveraged
• Assists in development and project management of all CRM multi-channel messaging

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees