Contract Marketing Manager

La LigneNew York, NY
2d$5,000 - $8,000Hybrid

About The Position

We are seeking an experienced, hands-on Marketing Manager to step in and lead our marketing function during a maternity leave cover. This role requires a strategic yet execution-oriented leader who can manage a high-performing team, oversee a wide range of marketing initiatives, and ensure brand consistency and performance across all channels. You will be responsible for maintaining the strategic direction of the marketing department, overseeing the execution of seasonal campaigns and brand initiatives, managing budgets and performance analytics, and coordinating with internal teams and external partners to deliver against business goals. This is a key role within the brand, requiring exceptional organizational skills, cross-functional communication, and a deep understanding of digital and brand marketing.

Requirements

  • Bachelor’s degree in Business, Marketing, Communication or related field
  • 7+ years of marketing and/or advertising experience in the Fashion industry
  • 3+ years of supervisory or managerial role experience and/or proven experience as a Marketing Director
  • Expertise in strategic marketing campaigns, branding, and digital marketing forms
  • Exceptional understanding and knowledge of GA4, Meta, Klavyio, Commision Junction or similar affiliate programs, Attentive, ShopMy/LTK and Google Search
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (i.e. social media, advertising) and non-digital (i.e. press, print) channels
  • Exceptional knowledge of marketing techniques and platforms
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, promotion, social media, press etc.)
  • Up to date with current and online marketing techniques and best practices
  • Strong copywriting skills and attention to detail
  • Excellent leadership with effective team building skills
  • Highly organized and able to multitask and manage multiple projects/competing priorities
  • Professional presence and ability to develop strong working relationships with executive management
  • Proactive work ethic
  • Exquisite communication and interpersonal skills

Responsibilities

  • Team Leadership & Department Management
  • Strategic Planning & Brand Development
  • Campaign Planning & Execution
  • Collaboration Marketing & Partnerships
  • Budgeting & Performance Management
  • Digital Marketing Oversight
  • Email & SMS Marketing
  • Affiliate, Creator & Partner Marketing
  • Content Production & Asset Coordination
  • Data, Analytics & Optimization
  • Cross-Functional Collaboration
  • Innovation, Brand Growth & Continuous Improvement
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