Contract - Marketing Data Analyst Contract - Marketing Data Analyst Contract - Marketing Data Analyst

Volkswagen AG

2d•$75,000 - $100,000

About The Position

Electrify America seeks a contracted Marketing Data Analyst to support marketing performance reporting, dashboard development, and supplemental analytical projects to drive data-informed decisions. This role will help transform raw data into actionable insights that inform marketing strategy and performance optimizations — helping Electrify America strengthen brand loyalty, amplify customer voices, and maintain leadership in the EV charging space.

Requirements

Bachelor's Degree in a relevant field
1-3 years of experience in marketing analytics or a relevant analytical field
Proficiency in SQL (or Python)
Understanding of Digital Marketing Metrics (CTR, CPA, ROAS, Conversion Rates)
Experience with BI Tools (Tableau, Looker Studio, Power BI, RShiny)
Familiarity with Marketing Analytics Platforms (GA4, GSC, GCM, Talkwalker, Amplitude, Salesforce Marketing Cloud)

Nice To Haves

Ability to work cross-functionally and collaboratively to support teammates
Comfort working in a fast-paced environment
Critical thinker
Strong communications and data storytelling skills
Curiosity and willingness to learn new tools and methodologies
Self-starter able to take on and execute projects independently
Experience with data engineering pipelines or cloud services (AWS, GCP, Azure)
Knowledge of data governance and quality assurance
Knowledge of ETL Processes or experience with APIs

Responsibilities

Provide monthly reports on marketing performance to key stakeholders.
Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data.
Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates).
Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations.
Extract and clean data from marketing platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud) for analysis and database storage.
Ensure proper campaign tagging and tracking implementations (e.g., UTM Parameters, Google Tag Manager), including documentation.
Write, optimize, and document SQL queries to retrieve data from databases.
Support the development of marketing tables and views in database schemas.
Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI).
Apply visualization best practices for clarity and usability.
Conduct routine quality assurance checks to ensure data accuracy and consistency.
Work closely with marketing teams to collect business requirements and documentation.
Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations.
Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration