Content Writer

California Dental Association • Sacramento, CA

2h • $76,500 - $90,000 • Remote

About The Position

The Content Writer is a key individual contributor who shares the organization’s story across programs, audiences and channels. As a strong player on a content team, this role works collaboratively with designers, channel experts, marketing managers and program/product teams to create new content, elevate existing content and build campaigns. This role requires a commitment to on-brand marketing communication tactics with a constant focus on member/customer-first approaches. The Content Writer brings together a love of copywriting and marketing to create content that drives awareness, engagement, acquisition and retention/loyalty.
To successfully fulfill the responsibilities of the position, this role will work both in agile pods and cross-functional groups, delivering keen discernment and sound execution.
The ideal candidate has a curious, creative mindset and is passionate about good writing. With an audience-focused marketing lens, the Content Writer brings experience creating long- and short-form content that excites, informs and drives results.

Requirements

• Bachelor’s degree in Communications or Marketing or English
• 5+ years of professional writing and editing experience, preferably in insurance, healthcare, banking and/or B2B marketing
• Exceptional verbal communicator with strong presentation skills
• Strong experience using Microsoft Office (PowerPoint, Excel, Word)
• Experience with project management and collaboration tools (Sharepoint, JIRA, etc)

Nice To Haves

• Experience with social media
• Experience with content management systems
• Must demonstrate diplomacy and tact while interacting with all levels within and outside of the organization
• High degree of initiative and independence balanced with flexibility and collaborative style
• Superior time management skills with demonstrated ability to problem-solve, multi-task and deliver against deadlines
• Positive, upbeat attitude

Responsibilities

• Fluidly creates content in a range of formats: articles, emails, digital and print tactics
• Balances supporting the marketing content needs of the California Dental Association’s family of companies, including The Dentists Insurance Company
• Works on editing/writing projects individually, as well as collaborates on complex projects with the content strategy manager, marketing colleagues and internal program/product owners
• Adapts and leverages content for use across multiple mediums and platforms
• Excels at applying CDA and subsidiary brand voices across projects and media
• Ensures tone and messaging consistently reflect the organization’s brand and values
• Keeps up with content trends and makes recommendations for new/emerging opportunities
• Interview members, industry leaders and subject matter experts for the purpose of delivering engaging and educational content on key topics
• Openly receives and responds to feedback, takes in perspectives from all stakeholders
• Uses experience, content best practices and brand best interest to guide decision-making
• Actively participates in creative ideation and strategic planning sessions across teams
• Uses data and insights collected from member/customer facing teams to inform content choices
• Supports the development and implementation of standards and best practices for content creation, distribution/circulation, and improvement
• Applies and helps maintain house style guides, brand standards and messaging maps
• Build strong partnerships with marketing managers and program/product owners to keep pulse on program/product evolutions and impact on positioning
• Partner with other content contributors, channel owners and design resources to ensure cohesive, compelling campaigns and communication tactics
• Perform other writing, editing and content management duties as assigned.

Benefits

• Remote and hybrid flexibility and technology to support remote work
• Generous time off program starting at 22 days of PTO and13 paid holidays (includes a floating holiday and winter closure)
• Highly competitive medical, dental and vision plans, including FSA and HSA account options
• 401(k) plans, with a generous match and safe harbor contributions upon eligibility
• Paid parental leave
• Wellness programs, including incentives and an In-Shape Family Fitness discount
• Opportunities for professional development, training and leadership skill-building
• Critical illness, accident, life, pet, short term and long-term disability insurance options
• Employee Assistance Program (EAP) for support navigating day-to-day challenges

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees