Content Writer

Valley Roofing & Exteriors • Harrisonburg, VA

10d • $40,000 - $60,000

About The Position

Valley Roofing & Exteriors has been a trusted leader in residential home improvement services since 2004. We specialize in high-quality roofing systems, skylights, siding, gutters, and we’re also the region’s authorized Better Living sunrooms dealer—bringing beautiful outdoor living spaces to life. Our motto: “We Make It Last A Lifetime” —and that applies to our team, too. We are growing quickly and are now hiring a Content Writer to help us become the #1 trusted roofing expert online and in our local market. Are you a natural storyteller who loves writing content that educates, inspires, and drives real business results? Valley Roofing is seeking a Content Writer to own our inbound marketing and content strategy. Your primary goal: drive qualified traffic, leads, and sales through high-performing web content that answers customer questions and positions Valley Roofing as the authority in roofing, storm restoration, and home exterior services. This role is perfect for someone with a journalist’s mindset—curious, persistent, and obsessed with creating high-value written content that performs.

Requirements

• A true passion for writing and storytelling.
• Impeccable editorial and proofreading skills.
• Experience applying editorial style guides (AP, Chicago, etc.).
• Experience with AI content tools and understands AI’s role in content efficiency and targeting.
• Strong project management skills—able to manage editorial calendars and deadlines.
• Experience with HubSpot, Google Analytics, Search Console, and SEMRush.
• Excellent people skills—you enjoy interviewing and learning from subject matter experts.
• Ability to use data to measure performance and make strategic improvements.
• A collaborative mindset and ability to give/receive feedback.

Nice To Haves

• Degree in English, Journalism, Communications, or Marketing
• Background in print or broadcast journalism
• Roofing, construction, or home services industry content experience

Responsibilities

• Lead and execute a content strategy based on Marcus Sheridan’s They Ask, You Answer —creating content that drives revenue.
• Publish 3+ high-quality written content pieces per week (blogs, guides, FAQs, comparison articles).
• Interview internal roofing experts and convert technical knowledge into digestible customer-focused content.
• Edit and improve writer-submitted content for quality, SEO, and brand voice.
• Own email marketing (newsletters, automation, sequences, nurture campaigns).
• Use AI tools (ChatGPT, Claude, Gemini, etc.) to increase content creation efficiency and performance.
• Collaborate with the sales team to build a content calendar that supports sales goals and reduces buyer friction.
• Analyze data—using Google Analytics, Search Console, SEMRush, and HubSpot—to drive content decisions.
• Manage SEO strategy to increase rankings, traffic, and lead generation.
• Produce premium downloadable content (eBooks, roofing buyer guides, pillar pages, and lead magnets).
• Distribute and promote content across social media channels.

Benefits

• Competitive pay ($40,000-$60,000 depending on experience)
• 6 Paid Holidays
• Profit Sharing
• Company IRA with 3% Match
• Health Insurance
• Flexible Scheduling
• Ongoing Training and Development Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level