Content Strategist and Copywriter

HOLTON ARMS SCHOOL INC • Bethesda, MD

19h • $65,000 - $75,000

About The Position

The Content Strategist and Copywriter is responsible for generating high-quality, engaging written content across all platforms. This individual is the steward of the school’s voice and style, focusing on story ideas, news reporting, and copyediting, while maintaining consistency of messaging across all communications.

Requirements

• Bachelor’s degree
• 2-5 years of relevant professional experience
• Exceptional copywriting and copyediting skills with a portfolio demonstrating versatility across print (long-form articles) and digital (web, email, social) platforms.
• Proven ability to adhere to and enforce editorial style guides (e.g., AP Style) and maintain a consistent brand voice.
• Strong project management skills, with the ability to manage multiple writing and editorial deadlines concurrently.
• Basic competency in event photography for immediate digital use.
• Highly strategic thinker with the ability to identify compelling story angles that align with institutional goals.
• Excellent interpersonal and consultative skills for collaborating with colleagues across all departments and managing content submissions.
• Meticulous attention to detail and a commitment to editorial accuracy and quality control.
• Ability to work effectively under pressure and manage time-sensitive projects with professionalism.

Responsibilities

• Long-Form Writing: Copywrites articles for the school magazine, collaborating with the Assistant Director (AD) on story ideas, and providing essential proofreading and copyediting at every stage of the production process.
• Copyediting and Proofreading: Serves as the final editorial reviewer for key internal communications. Proofread and review print pieces and the monthly Alumnae Newsletter before distribution.
• Champions and maintains the organizational style guide, ensuring all internal and external communications—including web content, marketing materials, and internal memos—adhere to established brand voice, tone, grammar, and usage standards.
• Marketing Copy: Develops written content for all print materials, or rigorously copyedits content provided by other departments. Writes compelling content for digital advertising, landing pages, and email campaigns, reworking copy as needed for optimization.
• Website Content Lead: Acts as the lead for content development and input for all school website properties. Coordinates with divisions and departments on yearly content updates.
• Strategic Updates: Works with the Director and AD to identify strategic areas for website content updates and improvements.
• External Directories: Takes the lead on reviewing, assessing, and updating content on external platforms like Niche.com and privateschoolreview.com.
• Multimedia Collaboration: Engages in the planning process for school videos, write video scripts when needed, and collaborate during shoots to coordinate participants and accompany the videographer.
• Photography Coordination: Plans photo needs for website stories, social media, and other needs, and collaborates with the Brand and Design Lead and Assistant Director on acquiring necessary assets. Photographs events as needed, primarily for immediate social posting.
• Project Tracking: Keeps track of assigned tasks, noting progress, and managing deadlines.

Benefits

• health insurance with a generous employer contribution to medical, dental, and vision
• life and disability insurance
• 403b retirement savings with an employer match and non-elective contribution
• employee assistance program
• tuition remission for eligible children
• professional development opportunities
• paid parental leave after one year of employment
• paid vacation, sick and personal days
• lunch is provided on school days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level