Content Specialist

Douglas Machine, Inc. • Alexandria, MN

33d

About The Position

The Content Specialist is responsible for producing externally focused content that drives qualified traffic, leads and sales by helping to establish our company as the #1 trusted authority in secondary packaging.

Requirements

• A passion for writing
• Impeccable writing and editorial skills
• Excellent interview and interpersonal skills
• Curious and thoughtful listening skills
• Ability to prioritize and consistently meet deadlines
• Collaborative and effective as a team player
• Knowledge of content SEO practices and trust signals
• Highly proficient in Word, Excel, PowerPoint, Outlook
• Strong attention to detail

Responsibilities

• Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant's heart, ownership spirit and continuous innovation and improvement)
• Consistently develop content that drives revenue, educates readers and answers key questions of our target audiences.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts and conduct independent research to enable content development.
• Edit, proofread and improve other writers' materials.
• Use AI tools to optimize efficiency for the content creation process.
• Ensure content development enhances and supports SEO/AEO/GEO efforts for websites.
• Construct storyboards to enable video production that support content strategies.
• Produce premium content, including eBooks, case studies, whitepapers, etc., used to convert leads.
• Nurture, protect and enhance our corporate image and brand.
• Other Duties as Assigned: Respond with flexibility to the needs of the business - both internally and externally - by addressing important corporate initiatives when requested by management.

Benefits

• ESOP stock allocation
• 401(k) match
• a company health clinic
• medical
• dental
• life and disability insurance
• volunteer time off
• holiday pay
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Truck Transportation
• Number of Employees: 501-1,000 employees