Content Specialist

Old Dominion Freight Line • Thomasville, NC

3d

About The Position

Are you someone who never rests on their laurels, always strives to go above and beyond, and is committed to keeping your PROMISES ? Do you appreciate a company culture that is open, fosters work-life balance, and a dynamic team environment? Then Old Dominion is the home for you. We take pride in being the best in the industry, and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider. As the Content Specialist, you will be responsible for implementing the website content strategy, ensuring the content is clear, engaging, and helpful for website visitors to transact business with Old Dominion. Your primary responsibility will be crafting and optimizing compelling web content that drives brand awareness, enhances the user experience, and achieves conversion goals. Leveraging expertise in SEO, UX writing, and web analytics, you will transform strategic initiatives into impactful digital narratives. This role is critical for ensuring our online presence is discoverable and provides an intuitive and informative experience for our audience, which directly supports organizational growth.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field.
• 2+ years of content writing experience
• Demonstrated excellence in writing content, preferably marketing-focused content
• Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)
• Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)
• Exceptional attention to detail, organization, and commitment to content accuracy
• Proven ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously
• Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships

Responsibilities

• Gain a strong understanding of the OD brand and the LTL freight industry to articulate and provide insight to customers and internal audiences through digital and traditional mediums
• Writes both short- and long-form pieces for OD website, email, and social media campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI
• Identifies opportunities to gather content from internal and external subject matter experts; pitches content/story ideas to support the editorial calendar
• Supports colleagues with proof reading and provides editing suggestions
• Manage website updates and content publishing using Adobe Experience Manager
• Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of all web content, and ensure digital initiatives align with broader business objectives
• Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience.
• Work with partners and platforms to implement approved directives
• Recommend technical SEO and structured data improvements to boost discoverability and rankings
• Monitor and analyze website traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge
• Ensure consistent adherence to brand standards and regulatory requirements across all digital content

Benefits

• Great Health Benefits including a Zero premium medical plan for employee only coverage
• Vision & Dental
• Short Term & Long Term Disability
• Flex Spending Accounts
• 401k Retirement plan with company match and additional company annual discretionary match opportunity
• Life Insurance
• Wellness Program
• Tuition Reimbursement for Drivers and Technicians
• Training and growth opportunities to build a career
• We prioritize our OD family of employees
• Ability to advance through our promote from within philosophy
• National Career Opportunities Available at our 260+ service centers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees