Content & Social Media Consultant

Lincoln Financial • Radnor, PA

2d • Hybrid

About The Position

In the role of a Social Media Strategy Consultant, you will be responsible for supporting the development and execution of the enterprise social media strategy, contributing to both paid and organic campaigns, and helping ensure the brand remains relevant and engaging across digital platforms. You will partner closely with senior leaders to translate social insights into actionable recommendations, connect social listening findings to broader consumer and customer intelligence, and support efforts to leverage social platforms across the marketing funnel. You will help track, analyze, and present social performance, and provide insights grounded in social best practices to guide future projects. The ideal candidate has strong hands-on experience across major social platforms and measurement methodologies, with exposure to both B2C and B2B environments.

Requirements

• 3 – 5+ years of experience in social media management aligned with the responsibilities of this position.
• Bachelor's degree or equivalent work experience.
• Solid experience across both paid and organic social media.
• Working knowledge of established and emerging social platforms and their best practices.
• Experience contributing to the strategy and creation of social media assets.
• Working knowledge of video and creative tools used for social assets (i.e. Capcut, Canva, Adobe Creative Suite).
• Experience using social media tools such as Brandwatch, Hootsuite, and Sprinklr, along with strong native platform experience.
• Ability to communicate clearly with a range of stakeholders and adapt messaging based on audience.
• Demonstrated curiosity, creativity, and openness to change.
• Ability to translate social media data and performance metrics into clear, actionable insights in partnership with senior team members.
• Strong verbal and written communication skills.
• Analytical skills with attention to detail.
• Ability to adapt quickly in a fast-paced and evolving environment.

Responsibilities

• Supporting the development and execution of a social media strategy aligned with business objectives, integrating paid, owned, and earned media across platforms.
• Contributing to social listening initiatives to identify emerging trends, consumer sentiment, and cultural moments; helping translate insights into recommendations that inform marketing and business decisions.
• Assisting in defining and tracking KPIs for social campaigns, helping measure reach, engagement, conversion, and brand impact using standard analytics tools and methodologies.
• Collaborating with creative and media partners to support cohesive messaging, effective content development, and an optimized channel mix for organic and paid efforts.
• Supporting the application of social media across the marketing funnel, from awareness through conversion and advocacy, and helping connect brand messaging to relevant cultural and real-time moments.
• Assisting with corporate social applications (internal social platforms, employee advocacy, executive social presence) to support brand reputation and internal engagement efforts.
• Staying current on platform updates, trends, and emerging technologies, sharing recommendations to help evolve the social strategy.
• Contributing to a collaborative and high-performing social media team culture through knowledge sharing and active participation.
• Supporting brand consistency and compliance across social channels, helping maintain a unified voice and message.
• Working cross-functionally with marketing, PR, product, insights, and customer service teams to support integrated social media efforts.
• Managing and maintaining portions of the social media content calendar in collaboration with stakeholders to ensure consistent posting cadence and performance optimization.
• Maintaining and updating social media performance trackers and dashboards.
• Creating and supporting the development of social media assets in partnership with the social media team and internal stakeholders.
• Supporting the preparation and delivery of social media performance updates for internal and external stakeholders.

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees