Content & Product Marketing Manager

LockThreat

1d • Remote

About The Position

We're looking for a Content & Product Marketing Manager who can translate complex GRC and cybersecurity concepts into clear, compelling narratives that drive pipelines. This isn't a "write more content" role, it's a strategic one. You'll sit at the intersection of storytelling, product truth, and GTM alignment, directly shaping how customers understand us, how sales positions us, and how the market sees our brand.

Requirements

• 3–6 years of experience in content marketing, product marketing, or similar roles in B2B SaaS
• Must have: B2B SaaS experience; ideally in cybersecurity, GRC, compliance, or adjacent enterprise software markets
• Proven ability to create content that drives engagement, pipeline, and revenue—not just traffic
• Experience developing personas, value propositions, and product narratives that resonate with enterprise buyers
• Exceptional writing skills: You can break down complex topics simply and compellingly
• Strong understanding of enterprise sales cycles and how content influences buying decisions
• Experience with content management systems, marketing automation platforms (HubSpot, Marketo), and analytics tools
• Ability to collaborate deeply with product, sales, customer success, and leadership teams
• High ownership mindset and the ability to manage multiple projects simultaneously
• Comfortable conducting customer interviews and translating feedback into actionable insights
• You understand that great content starts with customer pain, not product features
• You know how to balance thought leadership with tactical, conversion-focused content
• You can prioritize ruthlessly, focusing on content that drives pipeline, not just activity
• You think in systems, understanding how content, positioning, and enablement work together
• A curiosity for customer problems and how GTM systems actually work

Nice To Haves

• Early-stage startup experience where you've built content and positioning from scratch
• You've worked in early-stage environments where you had to figure things out without a perfect playbook
• You understand cybersecurity or GRC buyer behavior and can write authentically for technical and business audiences
• You're equally comfortable writing a 2,000-word thought leadership piece and a punchy LinkedIn post
• You can take complex product capabilities and turn them into customer stories that sales teams love
• You know how to balance brand-building content with performance marketing tactics

Responsibilities

• Own the content strategy across blog, website, LinkedIn, newsletter, and campaigns
• Create high-quality content: thought leadership, product explainers, case studies, guides, landing pages, and social content
• Partner with internal experts (product, sales, customer success) to translate insights into crisp, compelling narratives
• Build an editorial calendar that supports GTM goals and drives measurable engagement
• Optimize content for SEO and lead generation while maintaining quality and authenticity
• Own positioning and messaging for key services and offerings—clear, differentiated, and aligned to ICP pain points
• Develop personas, use cases, and value propositions that reflect real customer workflows and buying behavior
• Produce product one-pagers, pitch decks, FAQs, feature briefs, and sales enablement assets
• Support launches by coordinating messaging, content, and cross-functional readiness
• Translate technical features into business value and customer outcomes
• Equip sales and revenue teams with battlecards, competitive briefs, talk tracks, and objection handling
• Gather customer and prospect insights to sharpen messaging and improve conversion
• Analyze win/loss trends and feedback to refine positioning and strengthen GTM performance
• Conduct regular enablement sessions to ensure sales teams understand positioning and can articulate value effectively
• Create demo narratives and scripts that focus on outcomes, not features
• Conduct ongoing market, competitor, and ICP research to inform strategy and content
• Turn customer interviews and feedback into insights that influence messaging and product direction
• Monitor GTM performance to understand what content and narratives drive intent and pipeline
• Track competitive positioning and market trends to identify opportunities and threats
• Collaborate with Sales and Customer Success to capture customer stories, pain points, and proof points

Benefits

• Competitive compensation and equity
• Comprehensive health, dental, and vision coverage
• Flexible PTO and paid holidays
• Professional development budget and growth opportunities
• Remote-friendly work environment
• Paid parental leave
• The autonomy to build programs and make real impact from day one

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed