Content Optimization Manager

Kimberly-Clark • Chicago, IL

8d • Hybrid

About The Position

Content Optimization Manager Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include: The Content Optimization Manager is a highly analytical individual contributor who partners directly with the Brand Discovery Leads to improve how consumers discover, evaluate, and convert on our brands across retail product detail pages (PDPs) and brand.com. This role is responsible for deep, ongoing analysis of retail PDP content performance including Amazon, Walmart, and Target—and for assessing how brand content appears and performs in AI‑driven search experiences. You will operationalize a scalable “test library,” synthesize insights across categories, and serve as a thought partner to Brand Discovery leaders to inform strategy, creative, and execution. This role will work across all brands in the KCNA consumer portfolio. This person will be comfortable operating in ambiguous and evolving environments (e.g. AI search, retailer algorithms) and will create new approaches and frameworks for the Brand Discovery Team.

Requirements

• At least 5 years in digital analytics, eCommerce content/SEO/AEO, or retail media analytics with hands‑on experience measuring PDP and/or brand.com performance.
• Demonstrated expertise turning complex data into prioritized, actionable recommendations for non‑technical audiences.
• Advanced proficiency in web and eRetail analytics tools (e.g. Google/Adobe Analytics, retailer portals), and comfort with SEO/AEO tools
• Experience structuring experiments and interpreting results to guide content decisions.
• Strong communication and stakeholder management skills across brand, sales, analytics, and agency partners.
• Working knowledge of experimentation platforms and/or SQL/BI for deeper analysis

Nice To Haves

• Familiarity with AI‑assisted content workflows (prompting, QA, variant generation) and evolving AI search surfaces.
• Experience with content syndication ecosystems and retailer schemas (Amazon, Walmart, Target).

Responsibilities

• Retail PDP Content Performance: Lead measurement and insight generation for retail PDPs, diagnosing drivers of visibility and conversion and recommending content optimizations to Brand Discovery Leads and Content Specialists (titles, bullets, images/video, A+ content, Q&A, ratings/reviews levers)
• Build recurring dashboards/scorecards of PDP KPIs (traffic, CTR, add‑to‑cart, conversion rate, sales, and content quality/completeness signals) and translate findings into clear actions
• Partner with the Content Syndication/Digital Retail Teams to ensure recommendations are executable within retailer constraints and measured post‑deployment.
• Lead collaboration with Digital Commerce & Capabilities Org to define best practices for test and learn deployment on key retailers
• Test‑and‑Learn & Library Ownership: Measure structured experiments (A/B, multivariate, holdouts) across PDP content and brand.com experiences; quantify impact on discovery, engagement, and conversion
• Own catalog outcomes in a “Test Library” that standardizes hypotheses, variants, metrics, and results; develop playbooks that scale learnings across categories and retailers
• Brand.com & AI Search Visibility Analyze how brand website content surfaces within AI search and evolving SERP modules; identify gaps in entity coverage, content structure, and semantic signals that impact discovery and downstream conversion.
• Thought Partnership & Cross‑Functional Influence: Serve as an insights‑driven thought partner to Brand Discovery leaders—pressure‑test hypotheses, prioritize the roadmap, and connect content changes to business outcomes.
• Collaborate with Omni/Retail Media, Digital Commerce Analytics, DTS, and agencies to align test plans and deploy winning content at scale
• Measurement & Reporting: Own a clear KPI framework and reporting cadence (e.g., PDP traffic, conversion, sales attribution, share impacts, content health), communicating what happened, why it happened, and what to do next.

Benefits

• We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful.
• If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
• Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark.
• For a complete overview, see www.mykcbenefits.com
• At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow.
• Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees