Content Marketing Strategist

Go Maverick Group • Knoxville, TN

7d • Remote

About The Position

Go Maverick Group has a client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across a dynamic portfolio of industry-leading brands focused on premium, specialized batteries, chargers, and audio components for automotive, marine, and commercial markets, often targeting high-performance applications.
This role is ideal for a detail-oriented marketer who thrives in a fast-paced, multi-brand environment and enjoys managing multiple initiatives across digital channels, customer communications, and eCommerce platforms. The position plays a key role in supporting demand generation, brand consistency, and digital growth across our client’s diverse product and industry verticals.
The Content Marketing Strategist will take a hands-on approach in executing social media, website updates, email marketing, and eCommerce initiatives—working cross-functionally with Marketing, Sales, Product, and external partners to ensure cohesive, high-quality brand execution across all brands.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5-7 years of marketing, communications, or digital marketing experience.
• Hands-on experience with social media, email marketing, and website content management.
• Strong organizational skills with the ability to manage multiple brand projects simultaneously.
• Excellent written and verbal communication skills.
• High attention to detail and follow-through.
• Current professional portfolio required.

Nice To Haves

• Experience in B2B manufacturing, mobile electronics, automotive, marine, or technical markets.
• Familiarity with CMS platforms (WordPress, Shopify, or similar).
• Experience with marketing automation tools (HubSpot preferred).
• Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.

Responsibilities

• Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices.
• Coordinate website content updates with Product, Sales, and Engineering teams across all brands.
• Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
• Execute social media posting schedules across B2B and DTC platforms.
• Coordinate website content updates with Product, Sales, and Engineering teams across all brands.
• Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
• Create and maintain a content calendar.
• Execute social media posting schedules and any other relevant platforms for multiple brands.
• Assist in managing trade shows.
• Develop and publish product, application, and company content aligned with each brand’s identity and guidelines.
• Support newsletters, product announcements, promotions, and customer communications.
• Maintain email lists, segment audiences, and ensure data hygiene.
• Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms.
• Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
• Help monitor eCommerce performance and customer behavior trends.
• Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
• Coordinate with external vendors, agencies, and internal stakeholders as needed.
• Maintain marketing assets, templates, and documentation.
• Support trade shows, promotions, and special initiatives as assigned.

Benefits

• competitive salary
• performance bonus eligibility
• generous PTO
• comprehensive benefits
• a 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level