Senior Strategist - Content Marketing

Informa Group Plc. • New York, NY

13h • $90,000 - $100,000 • Onsite

About The Position

This role is based in our New York office.
Informa TechTarget Studio is seeking an experienced and innovative Senior Strategist to design and lead impactful content marketing strategies for some of the world’s most prominent B2B brands. These brands span industries such as financial services, healthcare, technology, and lifestyle, offering a diverse and exciting portfolio to work with.
This position is based in either our Washington, DC, or New York City office and is ideal for a forward-thinking professional with deep expertise in the dynamic 2026 content marketing landscape. You will be at the forefront of shaping strategies that leverage emerging technologies, industry trends, and best practices. As a Senior Strategist, you will lead complex client engagements, provide consultative guidance, deliver actionable solutions, and apply advanced B2B marketing knowledge to create innovative and results-driven content strategies.
We are looking for someone who thrives in fast-paced environments, excels at managing multifaceted projects, and is confident in collaborating across internal teams and client organizations. The ideal candidate has a proven track record of driving ROI, shaping brand and demand strategies, and blending creativity with commercial impact.

Requirements

• Over 5 years of experience in content marketing and strategy, with a proven ability to independently deliver impactful projects.
• Strong commercial acumen, skilled at translating insights into actionable and creative content strategies.
• Expertise in identifying insights and crafting compelling, industry-relevant narratives.
• Proficient in qualitative and quantitative research methods, including market research, audience analytics, SEO audits, and competitor analysis.
• Confident in using collaboration tools such as Slack, Microsoft Teams, Office Suite, Keynote/PPT, and workflow tools.
• Self-motivated, decisive, and comfortable managing complex client relationships.
• Confident in engaging with senior stakeholders and collaborating across multiple regions and teams.
• Resourceful, curious, and collaborative, with the ability to inspire others and foster cross-team learning.
• Thrives under pressure, adaptable, and solutions-focused, with a commitment to delivering excellence.

Nice To Haves

• Preferred experience in B2B technology, enterprise IT, healthcare, finance, or related industries.

Responsibilities

• Develop and lead bold, innovative content marketing strategies tailored to client objectives and industry dynamics.
• Provide expert consultative guidance to clients, delivering actionable solutions that drive measurable success.
• Manage complex engagements, ensuring seamless collaboration across internal teams and client stakeholders.
• Apply advanced B2B marketing expertise to shape brand and demand strategies that deliver tangible ROI.
• Stay ahead of emerging technologies, trends, and best practices to continuously evolve and enhance content marketing strategies.
• Lead the development and execution of content strategies for enterprise B2B and B2C clients.
• Design innovative, data-driven content strategies that deliver measurable business outcomes.
• Facilitate workshops, training sessions, and client briefings, creating clear and impactful supporting materials.
• Build and maintain strong client relationships, proactively managing expectations and solving challenges.
• Support proposal development and conduct research for new business opportunities, contributing strategic insights to pitch teams.
• Contribute to internal points of view, research, and insights to strengthen Studio positioning and the strategy value proposition.
• Develop presentations, internal strategy resources, and best practice frameworks to drive excellence.
• Actively share knowledge and insights to enhance team capabilities and client deliverables.
• Independently address project-level challenges, adapting approaches as needed and escalating major issues appropriately.
• Navigate complex projects with resilience and adaptability, ensuring successful outcomes.
• Collaborate as a thought partner with client strategy teams, co-developing innovative approaches and sharing actionable insights.
• Manage personal workload effectively, ensuring timely and efficient delivery of assigned projects.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees