Content Marketing Strategist

Lanvera • Coppell, TX

37d

About The Position

Lanvera is seeking a Content Marketing Strategist with deep agency experience supporting SaaS and technology-driven companies. This role is ideal for a strategic writer who understands how to connect complex technology solutions to real business challenges.
You'll be responsible for creating both long-form and short-form content across channels, partnering closely with product, marketing, technology, and client management teams. This is a hands-on, senior role for someone who can think conceptually, execute tactically, and maintain exceptional quality under a deadline. This position will report to Lanvera's CMO.

Requirements

• 8–10 years of progressive copywriting experience, with a strong preference for B2B technology or SaaS agency experience
• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Proven ability to write for technology companies while clearly articulating business outcomes
• Exceptional long-form writing and editing skills, especially for complex or technical topics
• Strong storytelling and positioning skills for case studies, press releases, and white papers
• Demonstrated experience creating sales enablement content
• Excellent grammar, attention to detail, and editorial judgment
• Ability to balance creativity with clarity, usability, and consistency
• Strong time management skills with experience handling multiple deadline-driven projects
• Collaborative, proactive, and solutions-oriented mindset
• Examples of long-form content, sales enablement assets, and technology-focused writing
• Agency experience must be clearly demonstrated

Responsibilities

• Concept, write, edit, and refine high-quality B2B marketing content across multiple formats and channels
• Translate complex technology and product capabilities into clear, compelling business value narratives
• Surface customer and prospect pain points and articulate how Lanvera solves them through technology
• Develop long-form content including white papers, thought leadership pieces, education pieces, case studies, and bylined articles
• Create short-form and campaign-driven content such as website copy, email campaigns, social media, press releases, and sales collateral
• Support sales enablement by producing copy that helps sales teams engage prospects and close deals
• Review and update existing core marketing assets
• Partner cross-functionally with product, marketing, technology, and client management teams to ensure accuracy and alignment
• Manage multiple projects simultaneously while meeting deadlines and maintaining a high bar for quality
• Follow AP style and internal brand guidelines to ensure consistency and professionalism
• Optimize content for SEO and digital engagement where appropriate

Benefits

• You'll play a critical role in shaping how Lanvera communicates its value in the market, helping drive lead generation, support SEO strategy, improve the customer journey, and strengthen our brand authority.
• You'll work alongside a collaborative, high-performing team that values smart thinking, quality execution, and meaningful impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level