Content Marketing Specialist

Inland Real Estate • Oak Brook, IL

7d • Hybrid

About The Position

The Content Marketing Specialist is a key member of Inland’s shared services digital success vertical, supporting a diverse range of real estate and finance-focused entities. This role is responsible for developing and optimizing compelling content with a digital-first view and strong emphasis on video production, photography coordination, and multichannel storytelling. The ideal candidate is a creative, detail-oriented marketer who thrives in a fast-paced environment and is passionate about crafting content that drives engagement and supports business goals. This role is open to a hybrid format with the expectation of being in the office at least 3 times per week and will report to Director, Digital and Content Strategy.

Requirements

• Bachelor's degree in marketing, communications, or equivalent discipline required.
• 3-4 years’ professional experience with focus on marketing or communications.
• Requires knowledge of financial terms with ability to calculate figures such as percentages and evaluate data in relevant research reports.
• Accountable professional with positive attitude and exceptional follow-through.
• Outstanding written and verbal communication as well as organizational, project management and interpersonal skills.
• High degree of creativity with advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) with focus on PowerPoint.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere).
• Working knowledge of HubSpot marketing automation platform.
• Demonstrated experience creating content for web and e-mail marketing.
• Proven self-starter with ability to work independently and part of a team.
• Ability to work and build relationships across multiple teams.
• Highly organized with focus on detail, quality and accuracy.

Nice To Haves

• Some real estate or financial services experience preferred.

Responsibilities

• Demonstrates highest standards of personal and professional integrity, adheres to company’s policies and procedures, and complies with applicable laws, government rules and regulations.
• Collaborates with marketing leaders across Inland's entities and Chief Marketing Officer to develop and execute content strategies that support real estate and finance-focused business goals.
• Writes, edits, and proofreads marketing copy for digital and print channels, ensuring consistent tone and messaging.
• Creates and manages social media editorial calendar(s) and content using marketing automation tools (LinkedIn, Twitter, etc.).
• Develops and publishes content-rich landing pages in HubSpot to support campaigns and lead generation across businesses.
• Coordinates property video production and photography for real estate assets, working with internal teams and approved vendors.
• Designs and edits visual content including social media graphics, website visuals, presentations, fact sheets, and other collateral.
• Provides cross-functional support to marketing leaders across Inland's businesses.
• Stays current on content marketing trends, tools, and technologies, and recommends improvements to enhance performance and efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees