Content Marketing Specialist
About The Position
We are looking for a dynamic, experienced and solutions driven SEO Content Writer to join our Environmental Services marketing team. You will be responsible for creating, editing and optimizing compelling content across our digital properties to drive organic traffic, improve search engine rankings and support overall marketing goals. You will translate complex product and service information and marketing strategies into clear, persuasive and search engine friendly copy for web pages, blog posts, product descriptions and other digital formats. You will report directly to the VP Marketing - Environmental Services, and must be comfortable working cross-functionally and independently with a variety of teams and departments within the company. We thank you for your interest. Only those selected for an interview will be contacted. GFL is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, please contact [email protected] This hiring process may utilize machine-based systems to assist in screening and assessing applicants. Final selection decisions are made by our recruitment team.
Requirements
- Proven ability to write high quality, engaging copy.
- Basic understanding of fundamental SEO writing concepts, including keyword research, search intent, and technical SEO factors affecting content.
- Familiarity with managing and editing content, in Content Management Systems (CMS)
- Familiarity with SEO and content impact on AI, and how to produce content that is AI optimized.
Nice To Haves
- Bonus points for those who have experience with internet marketing tools such as google analytics, microsoft clarity, and screaming frog, SEMrush.
Responsibilities
- Develop engaging, well researched and grammatically correct copy for the various digital channels: Including website pages, blog articles and landing pages
- Analyze content performance metrics (ie: organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content
- Collaborate with the web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
