Content Marketing Specialist

Hafele Brand • Archdale, NC

5d

About The Position

Role Overview The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content. This position is ideal for a strong writer and presentation builder who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross-functional setting.

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field
• Demonstrated writing experience with B2B products, systems, or complex subject matter
• Ability to work as a self-starter who works well to meet deadlines and project needs
• Strong command of written English with excellent attention to detail
• Experience working with cross-functional teams and subject matter experts
• Strong organizational and project management skills
• Proficiency with PowerPoint and common content creation tools

Responsibilities

• Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials
• Translate complex product features and terminology into clear, customer-focused messaging
• Ensure accuracy, consistency, and clarity across all B2B content
• Support additional marketing content creation in areas such as email, website content and other media
• Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed
• Create structured, visually clear narratives that support sales, training, and customer education efforts
• Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging
• Manage content review cycles efficiently, balancing accuracy with deadlines
• Independently manage content projects from concept through completion
• Maintain documentation, version control, and content organization
• Ensure deliverables align with brand standards and business goals
• Maintain consistency in tone, terminology, and messaging across content types
• Contribute to content frameworks, templates, and best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level