Content Marketing Specialist

GBTA • Alexandria, VA

2d • Remote

About The Position

The Content Marketing Specialist is responsible for planning, producing, and managing high-quality, brand-aligned content across digital and multimedia channels. This role serves as the central point of accountability for content execution, ensuring consistency, timeliness, and alignment with overall marketing strategy. As marketing programs, website experiences, and multimedia storytelling continue to scale – including sponsor and member-facing content initiatives – this role plays a critical part in elevating content quality, strengthening brand voice, and driving campaign performance. At GBTA, we put people first – we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve. The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area serving stakeholders across six continents. GBTA and its 9,000+ members represent and advocate for the $1.57 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.

Requirements

• Associate’s degree or equivalent experience.
• Minimum of 3 years of content marketing, digital marketing, or a related experience.
• Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.
• Strong writing, editing, and storytelling skills across multiple content formats.
• Excellent communication, organizational, and analytical skills with strong attention to detail.
• Ability to work independently and collaborate with a team.
• Strong knowledge of Content Management Systems (CMS) – preferably experience with WordPress.
• Strong knowledge of Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Dreamweaver).
• Strong communication skills and must be able respond to internal staff requests in a clear and effective manner.

Nice To Haves

• Bachelor's degree.
• Association and/or travel industry knowledge preferred.
• Multi-lingual is a plus.
• Knowledge of email marketing software.

Responsibilities

• Own and manage the editorial calendar across all marketing channels, ensuring content is strategically planned and delivered on time.
• Develop, write, and oversee content across formats including web, email, multimedia, and digital campaigns.
• Own end-to-end podcast production, including guest coordination, content planning, recording oversight, editing, and publishing.
• Ensure all content is aligned with brand voice, messaging standards, and organizational priorities.
• Partner closely with the Website Experience Specialist to publish, optimize, and maintain content within the CMS.
• Collaborate with cross-functional teams to gather input, align messaging, and support campaign execution.
• Optimize content for performance, including SEO, user experience, and engagement metrics.
• Maintain content quality and consistency while reducing bottlenecks in the production process.
• Monitor and analyze content performance, providing recommendations for continuous improvement.
• Other duties as assigned.

Benefits

• Opportunity to grow your skills and career in an entrepreneurial environment
• Make a meaningful impact on the industry and professionals we serve
• Inclusivity and diversity in the workplace
• Culture of kindness, authenticity, and empathy
• Curious, innovative and adaptable culture
• Embrace global diversity and commitment to a welcoming and respected environment
• Collaborative teamwork
• Commitment to a more sustainable future for both the planet and its people
• Balanced environment where work and life can coexist and thrive

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 101-250 employees