Content Marketing Specialist, Literacy and World Languages
About The Position
At Carnegie Learning, we’re building lifelong learners. We want to help every student and teacher reach their potential, so we rely on research and instructional best practices to provide the highest-quality math, literacy, world language, professional learning, and tutoring solutions. And we need your help to get the word out. We’re looking for a content marketing specialist who is a word chameleon: you can shift from shaping impactful messaging to inspiring customer success stories, crafting thought leadership blog posts, and writing quippy ad copy—nailing every piece. We’re seeking a rhetorical lighthouse, drawing in and delighting customers and prospects with creative, compelling content until they become qualified leads, then loyal customers. If you’re passionate about balancing a data-driven, SEO-minded approach with human-centered, emotionally rich writing, we need you. Join our growing team and do the best work of your career!
Requirements
- Bachelor's degree in English, Communications, Journalism, or related field
- Proven track record in content marketing and copywriting, with a portfolio of ad copy, email copy, web copy, blogs, newsletters, brochures, video scripts, etc.
- Demonstrated ability to adapt writing style to different audiences and goals, effectively tailoring content to resonate with K-12 administrators and educators.
- Deep understanding of educators’ current needs and trends in the education industry
- Strong understanding of SEO principles and experience optimizing content for search engines, driving organic traffic, and improving online visibility.
- Proven ability to blend UX writing with SEO and accessibility practices to create content that resonates with a diverse audience.
- Knowledge of data-driven content marketing strategies, including the ability to analyze content performance metrics and make data-backed decisions to optimize content effectiveness.
- Detail-oriented with exceptional organizational skills, capable of managing multiple writing projects simultaneously and meeting deadlines.
Nice To Haves
- Experience with literacy and/or world languages education markets preferred, but not required
Responsibilities
- Partner with the product marketing team to create and refine compelling content in a variety of forms (collateral, webpage copy, blog posts, emails, ad copy, newsletters, and more) that speaks to our audience of K-12 administrators and educators and helps us stand out from the crowd.
- Partner with product marketing and communications to refine social media strategy for products.
- Drive SEO and content optimization strategy to connect content with prospects and, in turn, drive MQLs.
- Provide strategic consult on SEM, working with internal CL and vendor partners.
- Lead and complete writing projects that include multiple rounds of review with various stakeholders and subject matter experts.
- Think outside the box and strategize new ways of using content to engage our audience.
Benefits
- Named a Pittsburgh Top Workplace five years in a row
- Medical, dental, and vision benefits
- Virtual health services
- Basic life and disability insurance is offered at no cost
- HSA, FSA, DCSA, and Commuter saving accounts
- 401k with company match
- Employee assistance program
- Pet and Legal services insurance
- Generous paid time off and holidays
- Variable compensation opportunities
- Business casual work environment
- Mission-driven culture
- Flexible working hours, leveraging remote capabilities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
