Content Marketing Manager

NCV HOLDCO LLC

3h • Remote

About The Position

This role is ideal for a strong storyteller who can shape complex ideas into clear, compelling narratives, and then use AI and modern content workflows to scale those narratives across formats.

As a key member of the Marketing Team, the Content Marketing Manager serves as NetCov’s lead storyteller and editorial strategist, owning the strategy, creation, and performance of all marketing content. This role is responsible for translating complex cybersecurity, cloud, compliance, and managed services solutions into persuasive narratives that resonate with executive audiences and drive pipeline.

Working closely with the CMO, this individual will define the stories NetCov needs to tell and turn those ideas into high-impact content across campaigns, thought leadership, and sales enablement. This role is expected to leverage AI tools as a core part of the content engine accelerating production, enabling rapid iteration, and transforming a single insight into multiple formats (blogs, webinars, e-books, podcasts, presentations, and sales assets).

This is not a traditional writing role. It is a revenue-aligned function focused on output, speed, and business impact. The ideal candidate operates as a content multiplier — combining strong editorial judgment with AI-driven execution to increase volume, consistency, and reach without sacrificing quality.

NetCov operates in a private equity-backed environment with a focus on measurable outcomes, operational discipline, and execution at scale. This role is tightly integrated with Sales, Customer Success, and Solution Engineering, with a clear connection to pipeline performance.

Success in this role means producing more high-quality content, across more channels, with greater speed and measurable impact, using AI as a force multiplier while maintaining a consistent, credible voice in the market.

Requirements

• 5–10 years of experience in B2B content marketing, thought leadership, or editorial roles
• Ability to translate complex IT, cybersecurity, and compliance topics into clear business value
• Experience developing editorial calendars and structured content strategies
• Experience working cross-functionally with Sales, Customer Success, and technical teams
• Strong understanding of SEO and content performance metrics
• Experience producing long-form content including whitepapers, case studies, and guides
• Ability to manage multiple content initiatives in a fast-paced environment
• Strong organizational and project management skills
• Experience in cybersecurity, cloud services, managed services, or B2B technology preferred
• Experience working within CRM and marketing automation platforms (HubSpot preferred)
• Familiarity with sales intelligence and conversation platforms (Gong or similar)
• Experience supporting email marketing platforms and campaign execution tools
• Comfort using data and reporting tools to measure content performance and pipeline impact

Nice To Haves

• Experience working in a private equity-backed or high-growth environment
• Familiarity with account-based marketing (ABM) strategies and tools
• Experience in regulated industries such as financial services, credit unions, or compliance-driven environments
• Proven ability to leverage AI tools to scale content production, repurpose ideas across formats, and increase output without sacrificing quality

Responsibilities

• Develop and manage NetCov’s editorial calendar aligned with revenue targets
• Align content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud)
• Translate company priorities into campaign-driven content themes
• Align content to buyer journey stages: awareness → consideration → decision → expansion
• Collaborate closely with demand generation priorities and campaign planning
• Leverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-market
• Produce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.)
• Develop case studies and client success stories that demonstrate measurable business impact
• Create demand generation content including blogs, landing pages, and email nurture sequences
• Develop sales enablement materials such as one-pagers, battlecards, and technical explainers
• Translate core content into webinars, podcasts, and event materials to maximize reach and reuse
• Partner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevance
• Own timelines for drafting, editing, publishing, and distributing content
• Partner directly with Sales leadership to identify objections, lost deal patterns, and content gaps
• Develop content that accelerates deal velocity and removes friction in the sales process
• Support account-based marketing (ABM) initiatives with targeted messaging
• Build vertical-specific messaging aligned to high-value accounts
• Support SEO strategy through structured content development and keyword alignment
• Optimize content for search visibility, engagement, and conversion
• Manage content distribution across website, email campaigns, and LinkedIn
• Support paid amplification efforts in coordination with demand generation
• Partner with Revenue Operations to ensure content performance is accurately captured within marketing and sales systems
• Track and report on content performance, including engagement, conversion rates, and pipeline contribution
• Analyze content-attributed pipeline and influence on deal progression
• Continuously refine messaging based on performance data and market feedback
• Support testing and optimization of headlines, formats, and calls-to-action
• Ensure brand voice, tone, and narrative consistency across all marketing materials
• Develop executive-level messaging aligned with NetCov’s positioning
• Elevate NetCov’s brand from vendor to trusted advisor through content
• Maintain content documentation, asset libraries, and editorial workflows
• Manage publishing cadence and content production timelines
• Perform other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees