Content Marketing Manager

Carenet Health • San Antonio, TX

11d

About The Position

The Content Marketing Manager builds, governs, and scales Carenet’s enterprise content engine to strengthen brand authority, accelerate inbound demand, and enable revenue growth. This role owns content strategy, editorial operations, copy quality, and performance management—ensuring Carenet tells a unified, compelling story across owned, earned, and paid channels.
By tightly aligning content to go-to-market priorities, Sales goals, thought leadership, PR, and digital demand efforts, this role ensures Carenet’s narrative is consistent, differentiated, and performance-driven. The Content Marketing Manager translates enterprise positioning into high-impact content that fuels awareness, engagement, pipeline influence, and sales enablement

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field; equivalent experience considered.
• 5–8+ years of experience in B2B content marketing, journalism, or copywriting; healthcare or enterprise services experience preferred.
• Demonstrated ability to create content for complex, regulated, or technical business topics; portfolio required.
• Strong editorial operations expertise, including governance, calendars, QA workflows, and content standards.
• Proven hands-on copywriting and editing skills across long-form and short-form assets.
• Experience managing freelancers, agencies, and cross-functional stakeholders to deliver content at scale.
• Working knowledge of SEO, analytics, CMS platforms, and marketing automation tools.
• Ability to align content strategy with GTM priorities, Sales goals, and demand generation efforts.
• Strong organizational, communication, and collaboration skills, with a high attention to detail and brand stewardship mindset.

Responsibilities

• Measurable growth in organic traffic, engaged sessions, and content-sourced or content-assisted pipeline and revenue.
• High adherence to brand voice, tone, messaging architecture, accessibility, and legal standards across all content, with minimal rework or compliance issues.
• On-time delivery of content aligned to quarterly GTM themes, solution campaigns, PR moments, and Sales priorities, with reduced last-minute or emergency edits.
• Increased executive bylines, analyst visibility, PR placements, and thought leadership asset performance, reflected in brand search growth and downloads.
• Reliable editorial workflows, clear intake and prioritization, strong vendor and SME management, and consistent delivery against editorial calendars.
• Positive feedback from Sales, Product Marketing, and GTM teams on content usability, relevance, and effectiveness in supporting conversations and deals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level