Content Marketing Manager- Accounting & Finance

Puzzle.io • San Francisco, CA

2d • Remote

About The Position

Puzzle is redefining how companies navigate their financials. We’ve built modern, AI-powered accounting software that empowers accountants — and the founders they serve — with real-time, actionable insights. Our platform drafts books in real time, integrates with tools like Stripe, Ramp, Mercury, and Gusto, and goes beyond traditional accounting to deliver AI-powered analysis, variance detection, and trends. Built for accounting firms, startups and SMBs, Puzzle takes minutes to set up — giving teams true financial clarity. As we scale, content and brand storytelling are central to how we educate the market, differentiate our product, and drive demand. We’re hiring a Content Marketing Manager to build the content engine, shape our narrative, and create compelling stories for both accounting firms and companies. You’ll create content that attracts, educates, and converts- while also helping define the frameworks that guide how Puzzle shows up as a brand. You’ll partner closely with Demand Gen, Product Marketing, Growth, Partnerships, and Sales to produce high-impact content rooted in ICP insights and revenue goals. Your work will help accountants understand why Puzzle is different- and help accountants, founders and operators understand what great financial operations looks like.

Requirements

• 5–7 years in content marketing, journalism, product marketing, or similar- ideally B2B SaaS and/or fintech.
• Comfortable writing for multiple technical audiences with different needs.
• Strong storyteller with clear, concise writing and editing skills.
• Strategic but hands-on- happy to create, iterate, and ship.
• Data-aware: you care about performance, not just creativity.
• Naturally curious about accounting, finance, and how businesses run.

Nice To Haves

• Experience with accounting firms, controllers, bookkeepers, CFOs, or founders.
• Helped create brand or content guidelines before.
• Background in fintech, accounting tech, or financial operations.

Responsibilities

• Develop a content roadmap tied to the buyer journey across multiple audiences: accounting firms, founders and finance leaders, SMBs and venture-backed companies
• Translate pain points, objections, and opportunities into content that supports awareness, evaluation, and conversion.
• Blog posts, guides, ebooks, landing pages, website copy with us and with partners
• Email and lifecycle content for campaigns and nurtures
• Webinar content, presentation narratives, and talk tracks
• Infographics, visuals, and data explainers
• Podcast outlines and interview prep
• Case studies, success stories, and proof points
• Product and feature explainers that clarify value — without jargon
• Partner with Marketing to refine ICP definitions, personas, and messaging pillars.
• Contribute to brand and content guidelines that ensure consistency across teams.
• Create repeatable templates and frameworks (tone, structure, storytelling style) others can use.
• Surface insights from customers, product data, and the market.
• Build content that helps firms improve their workflows and helps companies better understand their accounting and financials.
• Support research, trend reports, and educational resources.
• Work closely with Demand Gen to ensure content supports pipeline goals.
• Support Sales with collateral and objection-handling content.
• Partner with Partnerships to support co-marketing with accounting firms and ecosystem partners.
• Track performance metrics and understand what content drives engagement and pipeline.
• Iterate quickly- repurpose high-performing content across channels.
• Maintain a scalable content library and process.

Benefits

• Competitive compensation, equity, and remote flexibility
• We offer competitive compensation, equity, flexible PTO, remote-first culture, healthcare benefits, learning budget, coworking stipend, 401K, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees