Content Marketing Associate

Bell Media • Birmingham, AL

3d • $40,000 - $45,000 • Remote

About The Position

Superpath is looking for a Content Marketing Associate to write compelling, conversion-driven marketing copy to support our clients' business growth goals. The primary objective of this position is to bring a brand's voice to life through persuasive copywriting, thoughtful organization of content, and clear Calls to Action. Associates work on a variety of deliverables, including websites, blogs, landing pages, video scripts, digital and print ads, brand storytelling materials, and more.

As a Content Marketing Associate, you are methodical and able to see the big picture, but you also know that every detail matters. You strive to find the perfect balance of creativity and analytical thinking. No matter what you're writing, you'll be focused on expanding our clients' visibility, fueling lead generation, and driving business growth every step of the way.

Requirements

• Familiarity with the latest developments in content trends, consumer behavior, and SEO/GEO best practices as they apply to skilled trades industries (HVAC, Plumbing, Roofing, Electrical, etc.)
• Proficiency with digital marketing concepts, particularly in relation to websites, lead generation, SEO, AI search, and creative ad copy
• Ability to maintain a consistent tone, voice, and brand representation in written format across all platforms and channels, whether for short or long-format content
• Experience in working with or maintaining a calendar of project deadlines and content launch dates
• Familiarity with third-party enterprise SEO tools (e.g., Semrush, Surfer SEO, etc.)
• Understanding of how to use AI tools as an assistant to enhance—not replace—creative thinking and process efficiencies
• Able to work cross-platform in multiple CMS environments with a focus on WordPress & similar platforms
• Excellent writing, editing, and storytelling skills
• Excellent critical thinking, interpersonal, communication, time management, and organizational skills
• Strong interview skills, professional decorum, and the ability to maintain composure during client-facing conversations
• Intuitive and applied understanding of why some content works and some doesn't, including the ability to write toward a variety of target audiences, brand voices, and preferred tones
• Attention to detail, adaptable, flexible, independent, self-motivated, and capable of working in a fast-paced, agile environment
• Passion for marketing and writing, creativity, and a great attitude
• A collaborative & proactive team player

Nice To Haves

• A degree in Communications, Marketing, English Literature, Journalism, or a related field
• 1-3 years of copywriting, digital marketing, and/or SEO content optimization experience
• Experience writing content for the home services and/or skilled trades industries is a plus; interest in writing for these sectors is a must.

Responsibilities

• Write compelling marketing copy across a variety of content deliverables, including websites, blogs, landing pages, print mailers, video scripts, digital/social ads, and other creative assets.
• Refresh and optimize existing blog, landing page, and website content to improve user experience, maintain brand positioning/messaging, and better align the work to a client's other marketing campaigns and larger business goals.
• Work closely with other members of the Content, SEO, and Design teams to incorporate SEO & GEO (generative engine optimization) goals into rich website content while still prioritizing user experience.
• Generate keyword ideas and conduct keyword research using dedicated software.
• Use keyword research and other industry research to create quality content strategies for website and blog pages.
• Perform quality assurance checks on content written by other team members, including thorough proofreading.
• Attend and participate in client onboarding & brainstorming meetings to gain an understanding of the tone and goal of the copy required.
• Skillfully interview clients about their company history, differentiators, brand voice, target audience, and service offerings to align copy with their stated goals and outcomes.
• Keep track of multiple deadlines and client projects, ensuring timely delivery of assignments without sacrificing quality.
• Partner with the internal Sales, Project Management, and Customer Service teams to ensure alignment on client accounts and provide status updates on content delivery deadlines.
• Understand basic reporting metrics and platforms, and adapt findings into actionable items to improve the work and ongoing performance.
• Attend regular department and company-wide meetings to stay abreast of the latest industry developments and company initiatives.
• Participate in and contribute to ongoing team trainings for consistent team growth.
• Other duties as assigned.

Benefits

• Salary: $40K-45K
• Health and Wellness : Medical, Dental, Vision, plus additional medical benefits
• Retirement: Employer-sponsored 401(k) and Roth!
• Paid Time Off: Flexible Vacation policy after 1 year of employment & sick time
• Work-Life Balance: Remote-first company, Focus Fridays, Summer Fridays
• Parental Leave: Paid Maternity/Paternity leave for the birth, adoption, or fostering of a child.
• Exceptional Remote Culture: We have a culture committee to keep us connected!
• And so much more, you just need to apply to find out!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees