Content Marketing and Communications Director

YMCA Virginia Peninsulas • Newport News, VA

1d • Onsite

About The Position

The Content Marketing and Communications Director develops and implements comprehensive content strategies to promote the YMCA’s mission and programs. Reporting to the Chief Administrative and Strategy Officer (CASO) and working with the Executive Director of Marketing, this role writes, produces, and edits content for digital, print, and broadcast platforms, supporting both internal and external communications. Responsibilities include public relations outreach, creating engaging materials for a variety of audiences, and ensuring consistent brand messaging across channels such as the website, social media, email, and press releases. As part of the marketing team, the director advances organizational goals through strategic content creation and storytelling.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field preferred; equivalent experience considered.
• 2-5 years in content creation, marketing, or communications, ideally for nonprofits or membership-based groups.
• Proficient writing and storytelling abilities; adaptable tone for varied audiences. Skilled at editing and proofreading.
• Proficient with digital content tools, AI, social media, and basic graphic design platforms like Canva or Adobe Creative Suite.
• Effective project management and organization; able to handle multiple deadlines and coordinate input from various sources.
• Excellent collaboration; works well with diverse teams and stakeholders. Culturally competent and inclusive communicator.
• Commitment to YMCA mission, values, and community service. Embodies caring, honesty, respect, and responsibility.
• Certification in CPR/ First Aid/AED/02 required within 60 days of hire.
• Complete and maintain required training to include New Employee Orientation (NEO), Bloodborne Pathogens, Child Abuse Prevention (CAP), and Sexual Harassment.
• Satisfactory completion of a criminal background check and Child Protective Services check.
• Ability to read, analyze and interpret documents.
• Ability to manage multiple projects.
• Ability to respond effectively to inquiries or complaints.
• Ability to apply mathematical concepts to practical situations.
• Ability to meet the physical demands of this position, which include mobility for travel to conferences, touring facilities and properties, and participating in promotional and special events sponsored by the Association.

Nice To Haves

• Experience with content strategies or multi-channel campaigns is valued.
• Knowledge of SEO and web analytics is a plus.

Responsibilities

• Develop and execute an annual content and editorial plan that supports YMCA marketing, program promotion, membership growth, and fundraising.
• Maintain a coordinated calendar for web, social media, email, and internal channels, ensuring timely and balanced coverage of programs, events, member stories, and initiatives.
• Create, edit, and curate engaging multi-channel content (articles, press releases, social posts, newsletters, multimedia) that highlights member experiences, program successes, and the YMCA’s community impact.
• Manage content on external and internal platforms, keep content on all platforms current, and coordinate email communications.
• Help enforce brand guidelines in all materials, review content for clarity and consistency to ensure a unified organizational voice.
• Work with departments to gather stories and updates, aggregate diverse input, and ensure content aligns with strategic goals and showcases various programs.
• Use content to engage the community, feature testimonials and outreach, support membership and event promotion, and connect with local media when needed.
• Prepare press releases, assist CASO with media inquiries, media relationships, and coordinate press events as required.
• Track content performance, analyze KPIs, and adjust strategies based on data to improve reach and effectiveness. Report outcomes and recommend improvements.
• Stay updated on marketing trends, integrate new ideas, assist with other communications tasks, and uphold YMCA standards in all work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level