Content Marketer

Handoff • Austin, TX

2d

About The Position

We’re hiring a Content Marketer to scale Handoff’s content engine across SEO, social, and video by consistently shipping high-quality, contractor-first content that drives qualified traffic and conversions.
In this role, you’ll own content from idea → brief → draft → edit → publish → distribution. You’ll build topical authority in search, repurpose ideas across channels, and elevate our website and lifecycle messaging with strong, conversion-oriented copy. This is a high-ownership role for someone who combines taste, speed, and data-driven thinking.
This role is ideal for a content operator who understands how to balance creativity with structure — someone who can write with voice and clarity, move quickly, and layer light project management into their workstreams to ensure consistent output.

Requirements

• 3–6+ years of experience in content marketing, SEO, or editorial roles (B2B SaaS preferred)
• Strong writing taste with the ability to maintain a consistent brand voice
• Proven experience writing SEO-driven content that ranks and drives measurable traffic
• Comfortable working from dashboards and performance data to inform content decisions
• Able to manage a backlog and maintain a high shipping cadence
• Experience writing website and lifecycle email copy that drives conversion
• Comfortable scripting short-form video and collaborating on lightweight production
• Strong organizational skills and ability to layer planning into creative workstreams
• Excellent written and verbal communication skills

Nice To Haves

• Experience writing for contractors, trades, or other blue-collar audiences.

Responsibilities

• Establish and maintain a reliable weekly publishing cadence across SEO, social, and video
• Own topic selection based on contractor needs, search intent, and product positioning
• Write long-form SEO content that ranks and converts
• Repurpose core ideas into social posts, short-form video scripts, and newsletters
• Contribute and iterate on homepage, landing pages, and comparison pages to improve clarity and conversion
• Write lifecycle emails (onboarding, activation, education, winback) tied to activation and upsell goals
• Use performance data (Search Console, analytics, attribution reporting) to refine topics and improve results
• Build content systems (brief templates, distribution checklists, style guides) that create leverage for the team
• Collaborate with Marketing, Product, and Sales to ensure messaging reflects real contractor workflows and objections

Benefits

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Top-Notch Equipment
• Team Offsites

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed