Content Marketer

Pocus-posted about 12 hours ago

Full-time • Mid Level

New York City, NY

11-50 employees

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We're looking for a Content Marketer who loves creating magical content, is creative, AI savvy, and has a passion for modern go-to-market. You’re excited to both build the content engine and get into the weeds actually executing on content projects everyday (whether all by yourself, tapping freelancers, or AI tools). Content has been the lifeblood of Pocus’ GTM motion since day 1. We successfully built and dominated the category of Product-Led Sales and we’re now on a mission to do the same for AI Sales Intelligence. This role will play a key role in turning Pocus into the center of conversation for AI and sales, the undisputed hub for learning about all things modern GTM. In this role, you’ll build high impact content that inspires GTM operators, sparks important debates in the community, and ultimately helps our sales team turn interest into revenue. You won’t just ship boring SEO blog posts, you’ll create free tools, produce podcasts, conduct original research, and more to provide tons of value for our audience. Why this role? Real business impact. Your content will directly influence how thousands of companies approach their GTM strategy. Learn from and collaborate with some of the smartest minds in sales tech and RevOps. Learn more in 1 week at Pocus than 1 year at another company: We do more with less — we’re able to ship what other teams with 10x of the resources do in 1/10th of the time. We consistently get feedback that our responsiveness and velocity set us apart as our customers’ favorite vendor. Join an incredible team at a magical time. We’re at the beginning stages of explosive growth. Join a passionate, scrappy, and no-ego team of builders that will inspire you every day. Have fun while building something that matters. We take our work seriously but we don’t take ourselves too seriously.

Develop a sharp content strategy that is aligned with our business goals. You’ll work closely to understand our customers, community, and broader audience to create a roadmap for content.
Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
Create content that doesn't suck—think viral short-form videos, interactive tools you vibe coded, webinars people actually want to attend, and podcasts.
Collaborate with our community of 4k+ GTM professionals, customers, and internal subject matter experts to produce unique, compelling, and helpful content.
Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sht, I need this"
Scale the content machine over time by leveraging agencies, freelancers, and AI tools.
Build co-marketing partnerships with adjacent companies because we can't revolutionize GTM in a silo.
Take risks! Have fun. Stand out! Our brand is magical—boring SEO-stuffed blog posts need not apply.

5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM.
Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels.
AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
Distribution-first mindset —you don't just create content, you think about how it spreads from day one.
Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more.
Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
High agency & high performance bar - you like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.

You’ve gone viral (more than once) in the B2B space for your content
You've dabbled in community before and understand the magic of bringing people together and how to leverage this channel for content.
PMM experience is a plus—you can write product-focused content that doesn't read like a manual.

Best in class medical, dental, and vision plans through our PEO
A monthly wellness stipend to help support you in your health goals
401K through Guideline to help you invest in your future
Access to mentorship programs through First Round Capital for personal growth and development
10 company holidays and discretionary vacation with a baseline requirement of 2 weeks / year. We work hard but don’t want you to burn out!
Work from home stipend to help you set up your home office

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