Content Lead, Customer Advocacy - Americas

Ashby • San Francisco, CA

8d

About The Position

Hi, I’m Anum, Head of Content & U.S. Community here at Ashby. I joined Ashby in 2023 to build a content organization that looks very different from the traditional service desk many companies mistake for content marketing. Instead, our team owns some of the most strategic, high-impact work in the company including our Offer Accepted podcast, our Talent Trends reports, senior talent leader courses, and every session for our Ashby One conference. One of the most exciting opportunities ahead of us is elevating how we tell customer stories. Ashby has some of the most thoughtful, innovative, operationally excellent customers in the market, and the love they share publicly and privately is reflective of the unique product, team, and company we’re building. We’re now ready to turn that into a world-class customer advocacy engine that is equal parts storytelling, systems design, creative experimenting, and community building. To lead that, we’re hiring a Content Lead for Customer Advocacy: someone who has the editorial taste to reimagine case studies, the creativity to invent new story formats, the operational rigor to build an advocacy program from scratch, and the intuition to understand what resonates in the modern TA zeitgeist. If you’re energized by combining narrative craft, customer relationships, product thinking, and community dynamics to create something foundational, this is a role you’ll love. We recognize this role asks for a different mix than traditional content or PMM roles, and hope to find someone excited about flexing into new areas while evolving their familiar work into new, refreshing outputs.

Responsibilities

• Reimagine Ashby’s customer case study strategy, end to end.
• You’ll lead a full reinvention of how Ashby tells customer stories across video, written formats, and emerging creative mediums.
• Elevate our core case studies (like those on ashbyhq.com/customers) by showcasing both best practices in modern recruiting and the measurable, real-world impact of the product. You will also work with our VP Marketing, Harriet, to elevate many of these stories for key brand moments like Ashby One.
• Rethink written customer case studies and narratives, pushing toward richer storytelling, deeper operational detail, and clearer distribution strategies across channels (owned, earned, sales and CS, paid, community).
• Develop inventive, culturally resonant formats, from a Hot Ones-style series to recruiter karaoke to narrative mini-docs, designed to entertain, educate, and spark community pride while helping buyers understand real considerations in choosing an ATS and showcasing our amazing customers.
• You’ll bring creative instincts and a deep read on the TA zeitgeist to craft stories that feel unmistakably Ashby.
• In partnership with Customer Success, build and run Ashby’s customer advocacy & reference program.
• You’ll architect the infrastructure that turns organic goodwill into a sustainable, ethical, and scalable program.
• In partnership with Customer Success, establish clear systems for tracking advocacy contributions across content, product feedback, event participation, and references.
• Build mechanisms for thanking customers meaningfully and responsibly, always ensuring objectivity and never crossing ethical boundaries.
• Develop a structured, respectful reference process that protects customer time while enabling Sales and Marketing to tap into the incredible strength of our user base.
• Partner with CS, Product, and RevOps to ensure insights and contributions flow back into the business.
• Capture and amplify organic love from the community.
• Build a system that monitors, categorizes, and elevates this love across LinkedIn, Slack, in-product feedback, and customer channels.
• Turn this sentiment into scalable assets, from testimonial moments to themed compilations to category education pieces.
• Thoughtfully shepherd the right advocates toward more formal channels (e.g., G2) without ever forcing it or compromising authenticity.
• Partner with Demand Generation on thoughtfully gifting our most vocal advocates.
• Your work will help prospects and the broader TA world see what our customers experience every day.
• Strengthen internal voices and scale user-generated content.
• Partner with internal teams to surface great stories, insights, product acumen, and practical playbooks.
• Build processes that make it easy for employees to contribute to UGC, #AshbyHiddenGems, and other community-forward initiatives.
• Guide teams on how to speak credibly and helpfully in the market without feeling overly polished or promotional.
• Have a deep understanding of our content strategy and calendar to find exactly the right moments, pieces, and threads to distribute through our team into more public channels.

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees