Content Insights & SEO, Sr Analyst | Lonely Planet
About The Position
Lonely Planet, the world’s leading travel publisher, is seeking a Content Insights & SEO Senior Analyst to join our digital team. We inspire and guide millions of travelers across lonelyplanet.com, our social channels, newsletters, and more. We’re looking for someone who thrives on data and insights – someone who can turn numbers into narratives and help our editorial and marketing teams make smarter, more strategic decisions about what we create and publish. The Content Insights Senior Analyst will report to the Audience Development & Experience team and serve as the analytical backbone of our content strategy. You’ll measure performance, analyze trends, and deliver clear recommendations that help us reach and engage travelers more effectively.
Requirements
- 3+ years of experience in content analytics, SEO, or audience development, ideally in a media or publishing environment.
- Proficiency with analytics tools (Google Analytics, Search Console, Databricks)
- Comfort with data visualization and performance storytelling.
- Familiarity with keyword research tools (Ahrefs, SEMrush, etc.) and SEO best practices.
- Strong communication skills and the ability to collaborate with non-technical stakeholders.
- A curiosity about how audiences discover, consume, and engage with travel content.
- Passion for travel and for helping connect people to the joy of exploration.
Responsibilities
- Continuously monitor and interpret SEO trends, algorithm changes, and search, platform, and discovery updates (including Google, Apple, and emerging search experiences) to proactively inform content strategy.
- Analyze audience behavior and traffic patterns to surface insights that inform content planning and optimization.
- Build and maintain dashboards to track content performance across search, social, and referral channels.
- Identify growth opportunities through keyword analysis, content gap studies, and competitive benchmarking.
- Evaluate the effectiveness of SEO, AEO, and GEO efforts; make actionable recommendations to improve performance.
- Own the creation and maintenance of the Editorial calendar in partnership with editorial leadership.
- Collaborate with editorial teams to translate insights into story ideas, priorities, and optimization strategies; provide inputs to editorial campaigns.
- Contribute to the development of testing frameworks for headlines, metadata, and publishing timing.
- Present regular performance summaries and insights to editorial and leadership teams.
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
