Content & Digital Operations Specialist

EVERSIGHT • Ann Arbor, MI

2h

About The Position

Eversight's Content & Digital Operations Specialist supports the Brand Strategy & Communications department through hands-on content execution, digital campaign support and analytics and performance measurement across marketing and communications channels. This role is responsible for the day-to-day content development, analytics tracking and reporting, and platform support that collectively support Eversight’s brand strategy and communications priorities.

Requirements

• Undergraduate studies in marketing, communications, digital media or a related field preferred.
• Experience in marketing, communications, or digital content roles with hands-on responsibility for content execution, analytics and campaign support preferred.
• Ability to work with analytics tools and interpret performance data.
• Strong writing, editing and proofreading skills.
• Experience managing social media content, website updates and digital campaigns.
• Strong organizational skills and attention to detail.
• Proficiency with content management systems, social media platforms, email marketing tools, survey platforms and analytics tools.
• Working knowledge of brand and messaging principles, SEO fundamentals, analytics and reporting, digital marketing and communications best practices, and data privacy considerations.

Responsibilities

• Executes SEO and AEO tasks, including keyword research, content optimization, metadata updates and performance tracking.
• Tracks, analyzes and reports on campaign performance and metrics using tools such as Google Analytics and related dashboards.
• Builds, deploys and analyzes surveys and forms, summarizing findings and insights for stakeholders.
• Supports marketing campaign execution across digital channels, including social, website, and email coordination, in partnership with senior team members.
• Manages day-to-day social media execution, including content drafting, scheduling, publishing, monitoring and performance analytics.
• Supports internal communications platforms, including Workvivo content development, posting and engagement tracking.
• Maintains and updates supporting content for monthly all-staff meeting, in alignment with brand and communications priorities.
• Performs routine website content updates and support, including page updates, blog publishing, and content formatting within the CMS.
• Provides operational support for the donor tributes program, including content coordination and updates.
• Drafts and proofreads content across channels, ensuring clarity, consistency, and adherence to brand and style guidelines.
• Maintains organized files, documentation and reporting to support transparency and continuity.
• Ensures appropriate use of data, privacy and consent in all digital and communications activities.
• Audits activities and adapts execution to improve efficiency and outcomes.
• Maintains current knowledge of industry trends and best practices in content, digital marketing, analytics and communications.
• Demonstrates a commitment to the Mission and Values of Eversight.

Benefits

• Medical, dental and vision insurance
• Generous paid time off
• 403(b) retirement plan with company match
• Tuition reimbursement
• Paid parental leave & more

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 51-100 employees