Content & Digital Marketing Specialist (Multi-Brand)

The Steel Network • Durham, NC

7d • Onsite

About The Position

The Steel Network, Inc (TSN) is a leading national manufacturer of light steel framing building products. TSN is seeking a Content & Digital Marketing Specialist to join our team. We foster a collaborative environment and offer opportunities to learn new skills and work on a diverse range of projects. We pride ourselves on our core values: Honesty, Loyalty, Dedication, Life of Learning, and Compassion for Others. Position Overview: The Content & Digital Marketing Specialist creates and manages content across multiple brands in the building sciences, health, wellness, and nonprofit spaces. This role focuses on writing for social media, websites, blogs, email campaigns, and using performance insights to help our brands connect with the people they serve. The Brands: The Steel Network (TSN): ( https://www.steelnetwork.com/ ) Applied Science International (ASI): ( https://www.appliedscienceint.com/ ) Extivita: ( https://www.extivita.org/ ) HBOT4Heroes: ( https://hbot4heroes.org/ ) HBOT News Network: ( https://hbotnews.org/ )

Requirements

• Personable.
• Collaboration in a team oriented environment.
• Adaptable (can adjust workload based on changing needs).
• Effective time management.
• Highly Organized and detail oriented.
• Clear and Concise communication to diverse audiences.
• 2–5 years of experience creating digital content (social, blog, web, email).
• Degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
• Experience using analytics or performance data to improve content or campaigns.
• CMS publishing experience (WordPress or similar).

Nice To Haves

• Experience with Google Ads and/or Google Ad Grants (preferred).
• Familiarity with Zoho Social, Zoho Campaigns, or similar tools (preferred).

Responsibilities

• Create and publish content across social media, blogs, websites, and email.
• Adapt messaging for different audiences, including technical and non-technical readers.
• Translate engineering and subject-matter input into clear, accurate marketing content.
• Build email campaigns and support basic segmentation and automation.
• Create briefs and specs for designers and web developers.
• Support landing pages, updates, and quality control.
• Review performance data and recommend improvements across channels.

Benefits

• Exposure to multiple industries and audiences.
• Potential for professional growth within a collaborative and supportive environment.
• Opportunities to grow skills in content, analytics, and digital marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level