Content & Channels Marketing Lead, Lending

Finastra • Atlanta, GA

5d • Hybrid

About The Position

At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good. Reporting to the Head of Marketing for the Lending Business Unit, the Content & Channels Marketing lead will be responsible for developing positioning, messaging and thought leadership for our Lending products – covering retail and corporate lending, with a primary focus on retail lending. They will also lead the promotion of the developed content via in-house channels (email, social, web). In this role, you will work with Sales, Product Management and the wider Marketing organization to translate our lending offering into a value proposition and message – to support brand recognition and ultimately drive demand generation and pipeline growth. You will need a deep understanding of current trends and challenges faced by financial institutions and community banks as it relates to lending products, as well as an understanding of software and product launch processes.

Requirements

• 8+ years’ experience across banking products in financial services, with good knowledge of the banking landscape, industry and trends
• Experience influencing multiple stakeholders of all backgrounds and levels, including the ability to work strategically and collaboratively across departments
• Significant experience in Sales, Marketing or Product Management in relation to banking products
• Excellent presentation and communication skills, with the ability to interact with customers to determine critical product and sales messaging needs
• Strong leadership, project management and organizational skills

Responsibilities

• Producing industry thought leadership content including whitepapers and articles
• Creation of content for award entries, client case studies and testimonials, and associated sales collateral
• Supporting the production of product-focused sales materials (e.g. factsheets, demo videos, website content) for Lending products
• Developing assets for organic and paid social media and digital marketing campaigns (e.g. LinkedIn posts and digital adverts)
• Activity with relevant industry associations (including webinars, adverts)
• Supporting the creation of assets for our attendance at conferences / Finastra-hosted events
• Driving regular and effective internal communication on the assets and campaigns.

Benefits

• Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
• Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.
• Medical, life & disability insurance, retirement plan, lifestyle and other benefits
• ESG: Benefit from paid time off for volunteering and donation matching.
• DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
• Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
• Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees