Content Marketing Lead

Alaffia Health • New York, NY

1d

About The Position

In this role, you will work closely with the VP of Marketing on health plan-specific campaigns and strategies including but not limited to ABM, events-based marketing, conference strategy, and more.
In a future state, you will manage pod-specific field marketers to support sales motion and targets.

Requirements

• 3-5 years of experience in content marketing, ideally within SaaS.
• Demonstrated ability to produce high-quality written content across formats and channels.
• Strong writing, editing, and storytelling skills — with the ability to simplify complex or technical topics.
• Strong experience with developing social media content (LI, Tiktok, etc)
• Experience supporting multi-channel campaigns and managing content calendars.

Nice To Haves

• Experience in AI/ML, healthcare/health tech, financial services or fin tech
• Experience in content strategy for technical or sophisticated B2B audiences.
• Experience managing external freelance resources
• Comfort operating in a fast-paced, high-growth startup environment.

Responsibilities

• Oversee production of best-in-class content assets including blog posts, social posts, web copy, newsletters, ebooks, whitepapers, FAQs, sales sheets, emails, pitch support, and more.
• Transform product features, market insights, and customer outcomes into content that educates, differentiates, and moves prospects through the funnel.
• Partner with ABM and product marketing leads to execute integrated content plans for launches, updates, events, and broader GTM initiatives.
• Support demand gen and lifecycle marketing with channel-specific assets for paid campaigns, nurture programs, webinars, and lead magnets.
• Ensure consistent narrative alignment across marketing, sales, and client communications.

Benefits

• 401(k)
• Medical
• Dental
• Vision benefits
• Flexible, paid vacation policy
• Work in a flat organizational structure — direct access to Leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed