Content & Campaign Strategist (B2B / LinkedIn-Focused)

Software Finder•201 District, VA

About The Position

We’re seeking a Content & Campaign Strategist to own and drive B2B messaging across LinkedIn, email, and long-form content. This role goes beyond execution, you’ll be responsible for planning, shaping, and delivering end-to-end branded campaigns that align with our positioning and business goals. You’ll work closely with marketing and leadership teams to ensure consistent, high-impact messaging across all touchpoints, from social posts to email sequences and campaign landing pages.

Requirements

2+ years of experience in B2B content marketing or copywriting
Strong expertise in LinkedIn-focused content for B2B audiences
Proven ability to write across multiple formats: social, email, blogs, and landing pages
Demonstrated experience owning campaigns end-to-end, not just executing briefs

Nice To Haves

Strategic thinker with a strong understanding of messaging, positioning, and brand voice
Excellent written communication and editing skills
Ability to manage multiple campaigns and deadlines simultaneously
Experience supporting branding initiatives beyond day-to-day social posting

Responsibilities

Write and optimize LinkedIn content for brand storytelling, product messaging, and thought leadership
Create compelling B2B copy across formats including social posts, email campaigns and sequences, blog posts, press releases, and landing pages
Plan and execute end-to-end marketing campaigns, including multi-email sequences, coordinated social post series, and cross-channel messaging frameworks
Ensure consistent messaging, tone, and positioning across all campaign assets and channels
Translate complex B2B concepts into clear, engaging narratives
Support branding initiatives such as awards submissions, research reports, whitepapers, and industry announcements
Collaborate with internal stakeholders to support product launches, company milestones, and strategic initiatives

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