Content Strategist

Wells Fargo & Company • Minneapolis, MN

7d • $77,000 - $145,000 • Hybrid

About The Position

About this role: This position in our In-House Agency is responsible for shaping and organizing content across complex, multi-channel marketing and customer experience initiatives. The work spans content strategy, information architecture, and UX writing, ensuring that content is purposeful, scalable, and aligned with brand standards and business objectives. This position offers a hybrid work schedule and will sit in Charlotte, NC, Minneapolis, MN or San Francisco, CA. The Wells Fargo job profile is Content Designer. In this role, you will: Synthesize customer, business, and platform insights to guide content strategy for campaigns and programs Assess content needs and define structures such as content types, categories, frameworks, and presentation rules Create taxonomies, metadata models, templates, and writing guidelines for CMS‑ready content Collaborate across teams to develop messaging architectures, content rules, and documentation for digital experiences Build multi-channel CRM journeys, including email, direct mail, and web interactions Write and edit content across formats—from web pages to UX microcopy—using brand voice and editorial standards Establish governance and operational standards that support quality, consistency, and scalability

Requirements

• 2+ years of Graphic or Website Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

• Experience leading content strategy for integrated marketing or digital experience initiatives
• Experience with content modeling, taxonomy development and metadata design
• Experience applying UX writing principles to complex digital interfaces
• Experience developing content governance structures and editorial standards
• Experience with CRM platforms, marketing automation tools, and digital experience platforms
• Experience translating strategic objectives into structured content plans and reusable frameworks

Responsibilities

• Synthesize customer, business, and platform insights to guide content strategy for campaigns and programs
• Assess content needs and define structures such as content types, categories, frameworks, and presentation rules
• Create taxonomies, metadata models, templates, and writing guidelines for CMS‑ready content
• Collaborate across teams to develop messaging architectures, content rules, and documentation for digital experiences
• Build multi-channel CRM journeys, including email, direct mail, and web interactions
• Write and edit content across formats—from web pages to UX microcopy—using brand voice and editorial standards
• Establish governance and operational standards that support quality, consistency, and scalability

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees