Content and Social Media Senior Specialist

Wilmer Cutler Pickering Hale And Dorr Llp • Boston, MA

2d

About The Position

The Senior Social Media and Content Specialist leads the firm's social media presence across , , and X, developing creative campaigns, monitoring trends, and ensuring a consistent brand voice. This role also supports with the creation of external marketing materials—web pages, practice descriptions, fact sheets, and lawyer bios—while writing and editing content for internalmunications. The specialist partners with lawyers and marketing teams to deliver high-quality, engaging content that supports the firm'smunications and business development objectives.

Requirements

• Superior oral and writtenmunications skills required.
• Proven success in developing and managing social media on behalf on ananization.
• Experience drafting web copy and marketing collateral.
• Experience with CMS and email management systems, andfort with learning new technology platforms required.
• Highlyanized, detail oriented and able to coordinateplex content development and approval process required.
• Experience using and referring to style guidelines andfortable making firm-wide stylistic rmendations required.
• Strong multitasking and project management skills and demonstrated abilities to handle multiple projects at a time and tight deadlines required.
• Proven ability to work independently and as part of a team required.
• BA/BS required.
• 5 years working with social media.
• 5 + years of experience as a copywriter ormunications professional required.

Nice To Haves

• Experience working in a corporatemunications role preferred; legal experience a plus.

Responsibilities

• Leads content strategy across the firm's social media channels, including , and X. Develops and executes campaigns to promote firm initiatives and reports on metrics. Ensures consistent brand voice across social media platforms. s best practices with social media team members and monitors industry trends. Provides training to firm attorneys on effective profiles and usage.
• Manages the development of external electronic and marketingmunications materials (including web pages, legal practice descriptions, fact sheets, lawyer bios, etc.) from inception topletion. Organizes and conducts kickoff meetings with all key participants. Serves a journalistic role by writing original text, working with lawyer or appropriate contact. Incorporates branding and firm positioning in text. Posts content to external .
• Works closely with Visual Communications to ensure marketing collateral meets firm visual brand standards.
• Writes, edits and distributes/posts internalmunications materials, including articles for the firm intranet.
• Drafts other content as needed to supportmunications and business development efforts.
• Communicates stylistic and grammatical editorial suggestions with senior members of the department, working closely with marketing team members to enforce editing and style standards for all firm marketing materials.
• Works with key lawyers, marketing reviewers, business development reviewers and others as needed to get final approval of drafted text.
• Establishes project schedule based on current workload and requirements of specific projects.
• Ensures that client consents have been obtained for any client reference.
• Contributes to the firm's Service Excellence initiative to consistently improve its image internally and externally. Displays professionalism, quality service and a "can do" attitude to internal members/departments of the firm as well as external clients and vendors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level