Consumer Insights Lead, Global

Maleda Tech

3d • Remote

About The Position

At Maleda, we partner with high-growth, product-driven companies to build and scale world-class capabilities. We are seeking a Consumer Insights Lead, Global to define and drive the end-to-end consumer insights strategy across markets, shaping how the organization understands and serves its customers. This is a highly strategic role for a senior leader who can translate complex data into actionable insights, influence executive decision-making, and build scalable insights frameworks that inform product, marketing, and business strategy globally.

Requirements

• 8–12+ years of experience in consumer insights, market research, strategy, or analytics
• Proven track record of influencing senior stakeholders and driving business decisions through insights
• Deep expertise in both qualitative and quantitative research methodologies
• Experience working in global, cross-market environments with strong cultural awareness
• Strong storytelling skills with the ability to distill complex data into clear, compelling narratives
• Demonstrated ability to operate strategically while also driving execution
• Experience partnering with Product and Marketing teams in high-growth environments

Nice To Haves

• Experience in marketplace or consumer tech companies
• Background in consulting or leading insights functions within global organizations
• Experience with advanced analytics, experimentation, or data science teams
• Familiarity with tools such as SQL, Tableau, Qualtrics, or similar research and analytics platforms
• Experience building insights functions or scaling processes from 0→1

Responsibilities

• Define and lead the global consumer insights strategy, ensuring alignment with company priorities and growth objectives
• Serve as a trusted advisor to senior leadership, translating consumer behavior and market trends into clear, actionable recommendations
• Design and oversee qualitative and quantitative research programs (e.g., segmentation, brand tracking, journey mapping, NPS, experimentation)
• Synthesize insights from multiple data sources (research, analytics, market data) into cohesive narratives that drive decision-making
• Partner closely with Product, Marketing, Operations, and Regional teams to embed insights into roadmaps and go-to-market strategies
• Build and scale global insights frameworks, tools, and processes to ensure consistency and impact across markets
• Lead and develop a high-performing insights team (or operate as a senior individual contributor with broad influence)
• Identify emerging trends, shifts in consumer behavior, and competitive dynamics across regions
• Drive measurement frameworks to evaluate the impact of consumer-facing initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed