Consumer Digital Ecosystem – Big Bets Go-to-Market (GTM) Lead (Secondment - 12 Months)

Pfizer • New York City, NY

4d • Hybrid

About The Position

WHY PATIENTS NEED YOU The Big Bets Go-to-Market (GTM) Lead will contribute to the major transformation of Pfizer’s global consumer digital presence—unifying unbranded content on a single platform, elevating user experience standards, and driving consistency and efficiency across all consumer-facing assets. Over the next year, there will be 3 major initiatives – called Big Bets – that span across ecosystem assets (both branded and unbranded) that we will be reimagining to better meet the evolving needs of our patients and consumers. The 3 big bets are: Financial Assistance Patient Support & Advocacy Clinical Trials We are seeking a full-time 12-month secondee to lead Go-to-Market efforts for these 3 Big Bets. The GTM lead will play a pivotal role in driving go-to-market strategies and promotional plans for the Big Bets. They will liaise closely with the Pfizer Brand GTM team to ensure alignment and consistency. The GTM lead will own responsibility for connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals. WHAT YOU WILL ACHIEVE This is a highly cross-functional, hands-on role where you will be leading go-to-market plans that bridge marketing, digital products, innovation and operations - executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels. We are seeking an innovative, inspiring and customer focused colleague who is passionate about deeply understanding the needs of our end users and aligning go-to-market plans to achieve strategic objectives. HOW YOU WILL ACHIEVE IT Clinical Trials. Serving as SME for regulatory and compliance frameworks to inform product strategy. Owning GCMA submissions and RC reviews for site concepts and content. Supporting content mapping and strategy for new site designs across ecosystem assets. Leading copy writing efforts across ecosystem assets - align with broader PFA GTM team on tone & voice while also leading POV on tone/voice specific to Big Bet audience insights. Developing integrated GTM plans for Big Bets - social, CRM, media, CFC materials. Liaising with call center teams to update scripts and user flows to reflect new site experiences.

Requirements

• Bachelor’s degree with a minimum of 8+ years of relevant work experience preferably in marketing, commercial strategy, or go-to-market leadership within a matrixed organization. And / OR MBA/MS with 7+ years
• Clinical Trials
• Fluency in paid, owned, earned and shared strategies and journey-based planning.
• Experience leading integrated marketing strategies across omnichannel ecosystems.
• Excellent oral and written communication skills; executive presence and stakeholder management capabilities
• Understanding of global regulatory and compliance frameworks relevant to marketing and product launches.
• Demonstrated experience and success running new concepts and digital products through RC.
• Track record of driving operational excellence and change management in large-scale initiatives.
• Demonstrated agility and adaptability in dynamic business environments.
• Passion for innovation and improving patient outcomes through strategic marketing.
• Proficiency in Microsoft applications and familiarity with marketing technology platforms.
• Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy).
• Strong writing, presenting, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.

Nice To Haves

• MD/DVM with 4+ years of experience.

Responsibilities

• Serving as SME for regulatory and compliance frameworks to inform product strategy.
• Owning GCMA submissions and RC reviews for site concepts and content.
• Supporting content mapping and strategy for new site designs across ecosystem assets.
• Leading copy writing efforts across ecosystem assets - align with broader PFA GTM team on tone & voice while also leading POV on tone/voice specific to Big Bet audience insights.
• Developing integrated GTM plans for Big Bets - social, CRM, media, CFC materials.
• Liaising with call center teams to update scripts and user flows to reflect new site experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees