Consumer Banking Product Manager

Seacoast National Bank•Sarasota, FL

56d

About The Position

The Consumer Product Manager is responsible for the strategic development, management, and performance of consumer banking products, including checking, savings, CDs, lending, money movement, and related services. This role drives product innovation, customer experience enhancements, and profitability through data-driven insights, market analysis, and cross-functional collaboration.

Requirements

Bachelor's degree in Business, Finance, Marketing, or related field (MBA preferred). Required.
3+ years of experience in product management, preferably in consumer banking or financial services. Required.
Strong understanding of retail banking products, customer behavior, and market dynamics.
Proven ability to lead cross-functional teams and manage complex projects.
Excellent analytical, communication, and strategic thinking skills.

Nice To Haves

Experience with digital banking platforms and fintech partnerships is a plus.
Familiarity with product development methodologies.
Proficiency in data analysis tools (Tableau, SAS, etc.).
Proficiency in Microsoft Office tool set (PowerPoint, Word, Excel).
Knowledge of regulatory requirements impacting consumer banking.

Responsibilities

Product Strategy & Development: Define and execute product strategies aligned with customer needs and business goals.
Product Strategy & Development: Lead the development and launch of new consumer banking products and features.
Product Strategy & Development: Monitor industry trends and competitor offerings to identify opportunities and risks.
Portfolio Management: Manage the lifecycle of consumer deposit products, ensuring competitiveness and compliance.
Portfolio Management: Optimize pricing, features, and positioning to drive growth and retention.
Portfolio Management: Analyze product performance metrics and recommend improvements.
Customer Experience & Innovation: Partner with UX, digital, and operations teams to enhance customer journeys.
Customer Experience & Innovation: Champion customer feedback and insights to inform product decisions.
Customer Experience & Innovation: Drive digital transformation initiatives within the consumer product suite.
Product Quality Assurance: Establish and maintain quality standards across all consumer banking products.
Product Quality Assurance: Collaborate with operations and technology teams to ensure defect-free products
Product Quality Assurance: Implement continuous improvement processes based on testing outcomes
Product Quality Assurance: Monitor post-launch performance to proactively identify and resolve quality issues.
Cross-Functional Leadership: Collaborate with marketing, compliance, legal, finance, and technology teams.
Cross-Functional Leadership: Develop go-to-market plans and support product campaigns.
Cross-Functional Leadership: Ensure regulatory compliance and risk management across all product initiatives.
Financial Performance: Own product P&L, including revenue, cost, and profitability targets.
Financial Performance: Develop business cases for new initiatives and track ROI.