Connections Planning Lead (Media Planning)

We Are Rosie•Chicago, IL

10d•$60•Hybrid

About The Position

Client: CPG Brand Duration: ASAP for 6 months, potential to extend Hourly Rate: up to $60, depending on experience Hours per week: 40 Geo: Chicago hybrid preferred, remote considered This will be a W2 Engagement , click here to learn more Background Check Required Benefits available. Rosie Rules - Please read before accepting a project! The Role: We are currently seeking a Connections Planning Lead to join our team on a short-term assignment. The role is responsible for strategically developing and deploying consumer-centric connections plans, inclusive of media and influencer activities. They will accomplish this through leveraging best practices to maximize impact, ROI and business results.

Requirements

Expertise in Media strategy in planning (mix of agency and brand, CPG experience preferred)
Connections planning expert who leads with data and insights to shape strategy and plans, with an understanding of finance, sales and operations.
Strategic thinker that is focused against winning today AND building for the future
Team player with excellent collaboration skills

Responsibilities

Develop and deploy 2026 Strategic Connections Plan and Tactical Plan across CLIENT NAME Trademark brands
Steward performance and investment to ensure plan targets are achieved, pivoting as needed based upon macro-environment, category dynamics and in-market results
Collaborate with Brand Marketing, Shopper Marketing, Communications and our Digital teams to ensure plans are integrated and holistic in nature
Manage relationship with media agency across short term and long term programs
Within Connections plan, develop strategic, consumer-centric and data driven approach to paid Influencer plans, including role of Influencers within paid brand media plans.

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