Community Outreach & Referral Marketer (Home Care) – Broward County

Home Helpers of Broward County•Miramar, FL

7d•Onsite

About The Position

We’re hiring a field-based Community Outreach & Referral Marketer to grow our private-pay home care business through relationships and referrals. This role is about being in the community, meeting referral partners, building trust, and converting referrals into started care hours. Important: This is NOT a social media/content creator role. This is community outreach / business development.

Requirements

Comfortable doing field outreach and face-to-face relationship building daily
Strong follow-up discipline, organization, and communication
Reliable transportation and ability to travel throughout Broward County
Basic ability to use CRM/tracking tools (or learn quickly)
Professional appearance and confidence speaking with healthcare/senior-care stakeholders

Nice To Haves

Experience in home care, senior services, healthcare outreach, hospice liaison, DME/medical sales, or B2B relationship sales
Existing referral relationships in Broward County (nice-to-have, not required)
Bilingual (English/Spanish) (optional / preferred)

Responsibilities

Build and maintain referral partnerships across Broward County (ALFs, hospitals, rehab/SNF, physicians’ offices, case managers/discharge planners, elder law attorneys, CPAs, senior communities, community organizations).
Execute consistent face-to-face outreach: introductions, follow-ups, relationship nurturing, and scheduled meetings.
Own a weekly territory plan: target list, visit cadence, and pipeline coverage.
Track all outreach activity and outcomes in a CRM or tracker (visits, meetings, referral sources activated, referrals received, conversions, next steps).
Coordinate internally to ensure fast response and excellent follow-through on referrals.
Represent the agency at networking events, professional meetings, and community health fairs.
Collect market intelligence (competitors, referral trends, partner needs) and report insights to leadership.