Communications Specialist

Perkins&WillAtlanta, GA

About The Position

This role represents a mid-to-senior communications professional capable of independently managing external and internal communications for a studio or region within a professional services firm (architecture, engineering, planning, or consulting).

Requirements

  • 8+ years of communications or public relations experience
  • Prior in-house role at a professional services firm or PR agency serving A/E/C, real estate, or consulting clients
  • Direct responsibility for earned media placements
  • Experience supporting senior leadership (Principals, Managing Directors, Practice Leaders)
  • Proven ability to translate technical content into compelling narratives
  • Microsoft Office / Google Workspace
  • Press distribution and monitoring tools (Cision, Meltwater, or similar)
  • LinkedIn content management
  • Basic analytics and reporting on reach, engagement, and pickup quality
  • Proficiency in Adobe InDesign required.

Nice To Haves

  • Familiarity with Illustrator and Photoshop preferred.
  • Presentation Tools (Adobe Suite/Affinity, InDesign, Photoshop, Illustrator, etc.)
  • Adobe Premiere or Audition Canva (Preferred but not required)

Responsibilities

  • Write and distribute press releases and media alerts
  • Pitch stories directly to local, national, and trade media
  • Maintain and actively manage media lists
  • Secure project features, interviews, and speaking opportunities
  • Manage incoming media inquiries with leadership alignment
  • Interview principals and subject-matter experts
  • Ghostwrite articles, op-eds, and LinkedIn thought leadership
  • Develop conference abstracts and speaking submissions
  • Maintain an editorial calendar aligned with strategic priorities
  • Crafts and elevates the studio’s most strategic communications: high-profile pursuits, national awards, and prestige publications.
  • Plans, produces, and edits multimedia campaigns, including social media campaigns, project storytelling, and firm history.
  • Research expertise to understand needs of clients, market trends, and relevant background information associated with business development efforts.
  • Curates and produces Design Excellence learning and development programming, including Design Forums, Master Classes, and Research Lab initiatives.
  • Draft studio and regional announcements
  • Support leadership messaging and internal updates
  • Communicate wins, promotions, hires, and strategic initiatives
  • Ensure internal clarity and alignment with external messaging
  • Advise leadership on what is newsworthy and when to communicate
  • Develop quarterly or annual communications plans
  • Prioritize efforts based on growth goals and market impact
  • Identify reputational risks early and recommend mitigation
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