Communications Specialist

Banesco USA

6d•Hybrid

About The Position

Banesco USA is seeking a Communications Specialist for our Marketing unit. Strategic Planning: Develop and execute in conjunction with our partners comprehensive public relations and communications strategies and media campaigns aligned with the Bank's marketing goals and brand identity. Media Relations: Proactively pitch stories and secure media opportunities to highlight Banesco USA's achievements, community involvement, and thought leadership. Cultivate and maintain strong relationships with media outlets, journalists, and influencers to generate positive media coverage. Content Creation: Coordinate (write and distribute) press releases, media advisories, blog posts, and multimedia materials. Additionally, develop and manage the creative copy and advertising assets for customer-facing digital channels (Online Banking/Digital TVs) and transactional communications (Monthly Statements). Develop and maintain messaging documents: Including key messages, talking points, and Q&As for various audiences and situations. Business Community Involvement: Actively coordinate and monitor employee involvement and efforts with chambers, business organizations and community organizations. Track and measure the effectiveness of communication efforts: Using relevant metrics and analytics. Proprietary Channel Management: Lead the messaging and advertising strategy for the Bank’s direct-to-customer platforms, including monthly account statements, online banking banners, and in-branch digital TV displays. Ensure content is timely, visually aligned with brand standards, and optimized for customer engagement. Internal Collaboration: Collaborate with internal departments to ensure consistent messaging and effective communication across all channels. Event Support: May be asked to coordinate the communications aspect of Bank CRA/Community Involvement efforts, sponsorships, and donations. Crisis Communication: Develop and maintain crisis communication plans to effectively manage and respond to sensitive situations. Industry Knowledge: Stay abreast of industry trends and best practices in public relations and communications. Supports Marketing Manager and Communications Manager in all aspects of public relations, communications, community involvement and other marketing areas assigned. Responsible for completing annual training program assigned. Performs other functions and/or duties as assigned. Responds to requests, inquiries, and addresses challenges head-on.

Requirements

Education: Bachelor’s Degree in relevant field or equivalent experience.
Experience: Minimum of 3-5 years of experience in marketing, communications or similar role.
Advance computer skills including but not limited to proficiency in Google Suite & Microsoft Office (Word, Excel, Power Point, etc.)
Must be bilingual in both English and Spanish. Ability to fluently speak, understand, read and write both languages.
Strong verbal and written communication skills
Basic knowledge of related State and Federal banking compliance regulations is a plus
Strong attention to detail and accuracy and ability to multi-task, with strong organization, time-management and prioritizing skills.
Strong customer service skills, ensuring satisfaction of both internal and external customers.
Ability to work under pressure and independently with the ability to make decisions according to established guidelines and accomplish tasks accurately and on a timely basis.
Strong problem solving and analytical skills in order to resolve problems with clearly identifies root cause and preset recommendations with minimal to no supervision.

Nice To Haves

Basic knowledge of related State and Federal banking compliance regulations is a plus

Responsibilities

Strategic Planning: Develop and execute in conjunction with our partners comprehensive public relations and communications strategies and media campaigns aligned with the Bank's marketing goals and brand identity.
Media Relations: Proactively pitch stories and secure media opportunities to highlight Banesco USA's achievements, community involvement, and thought leadership. Cultivate and maintain strong relationships with media outlets, journalists, and influencers to generate positive media coverage.
Content Creation: Coordinate (write and distribute) press releases, media advisories, blog posts, and multimedia materials. Additionally, develop and manage the creative copy and advertising assets for customer-facing digital channels (Online Banking/Digital TVs) and transactional communications (Monthly Statements).
Develop and maintain messaging documents: Including key messages, talking points, and Q&As for various audiences and situations.
Business Community Involvement: Actively coordinate and monitor employee involvement and efforts with chambers, business organizations and community organizations.
Track and measure the effectiveness of communication efforts: Using relevant metrics and analytics.
Proprietary Channel Management: Lead the messaging and advertising strategy for the Bank’s direct-to-customer platforms, including monthly account statements, online banking banners, and in-branch digital TV displays. Ensure content is timely, visually aligned with brand standards, and optimized for customer engagement.
Internal Collaboration: Collaborate with internal departments to ensure consistent messaging and effective communication across all channels.
Event Support: May be asked to coordinate the communications aspect of Bank CRA/Community Involvement efforts, sponsorships, and donations.
Crisis Communication: Develop and maintain crisis communication plans to effectively manage and respond to sensitive situations.
Industry Knowledge: Stay abreast of industry trends and best practices in public relations and communications.
Supports Marketing Manager and Communications Manager in all aspects of public relations, communications, community involvement and other marketing areas assigned.
Responsible for completing annual training program assigned.
Performs other functions and/or duties as assigned.
Responds to requests, inquiries, and addresses challenges head-on.