Communications Specialist II

Texas A&M University System • Bryan, TX

1d

About The Position

The Communications Specialist II writes, edits and assists in the production and design of informational and promotional materials for the Texas A&M College of Nursing, including editorial, digital and print content.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of experience in marketing, communications, or other related areas.

Nice To Haves

• Two years of communication and or marketing experience, including writing for print and web publications, magazines, newsletters, and experience developing and posting content on web sites.
• Experience posting social media and digital advertising campaigns.
• Experience using a content management system.
• Experience working with complex individuals and communities.
• Excellent verbal and written communications skills, writing and editing skills.
• Demonstrated writing abilities to include articles, web content, newsletters, brochures, or marketing pieces.
• Confidence and experience in using social media and email marketing for academic purposes.

Responsibilities

• Communications and Marketing Writes content for promotional pieces like brochures, flyers, news releases, newsletters, presentations, email campaigns and web.
• Assists with the creation of communication materials and messages and other communication collateral.
• Monitors and maintains the college’s social media presence
• Assists the Office of Student Affairs in the development, creation, and production of recruitment and advertisements to increase student enrollment in existing and new programs.
• Assists in developing and implementing the overall departmental communications plan
• Social Media and Digital Content Project Coordination Collaborates on managing social media channels, contributing creative content ideas and engaging with audiences
• Collaborates on managing email marketing activities for internal and external audiences
• Contributes to creative direction of photography, video, and graphic design for digital and social media content
• Implements creative strategies and trends in digital communications and analytics.
• Updates website content and participates in web projects with a focus on creative execution
• Produces visual content to promote brand awareness of the college on the Bryan-College Station campus, the Round Rock campus, at college advising locations in Lufkin and McAllen, and on the college website and social media sites
• Public Relations Assists with press briefings, media interviews, advertising, promotional activities, special events and community outreach activities
• Assists the director to develop media strategies, identify expert sources, develop pitches, facilitate interviews, provide media training and other media relations efforts
• Assists faculty and staff with media interviews and media training
• Assists in planning, implementing and promoting special events and programs
• Branding and Other Duties Supports and encourages the use of the editorial style guide and brand guides established for consistency by Texas A&M University and Texas A&M Health
• Collaborates with Texas A&M Health and Texas A&M University Marketing and Communications Offices to maximize the use of available internal resources to convey a positive, professional image of the institution
• Maintains accuracy of accreditation statements on all materials
• Helps ensure marketing and communications activities and services comply with University, State, and Federal regulations
• Maintains tracking system for project timelines as needed

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Health and Wellness: Free exercise programs and release time
• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level